Product Marketing Manager

About Venn

Venn is transforming business banking for Canadian entrepreneurs. As the ONLY digital banking platform in Canada offering a truly modern solution, we disrupt traditional banking practices. Tired of the big banks’ monopoly, Canadian business owners are seeking innovative alternatives.

We've raised an $21.5m Series A from Tier 1 investors, and we're rapidly growing and looking to hire A-players to change the future of banking in Canada.

• $21.5M Series A - Betakit Article
  
  

What You'll Be Doing

• Oversee Venn's website, content strategy, customer emails, and onboarding flows to improve acquisition and retention.
• Own and operate all social media channels, including LinkedIn, curating content and case studies for both the Venn brand and our founders to grow awareness and authority
• Define and refine how Venn's products are perceived in the market, crafting compelling narratives that resonate with different ICPs.
• Create and execute a strategy for blogs, case studies, email campaigns, and educational content that drive conversions and engagement.
• Work closely with sales and product to ensure seamless onboarding and communication throughout the lifecycle.
• Manage and iterate on our website to enhance messaging, drive conversions, and communicate product value effectively.
• Lead go-to-market strategies and execution for new product launches.
• Continuously test messaging, content formats, and distribution strategies to refine Venn's market presence.
  
  

What we’re looking for:

• 2+ years of experience in B2B product marketing or a similar role (startup experience preferred).
• Strong understanding of product positioning, content distribution, engagement metrics, and audience growth.
• Proven ability to craft strategic messaging and high-quality content.
• Experience optimizing website content, SEO, and conversion rates.
• Ability to analyze data, run experiments, and iterate based on insights.
• Excellent copywriting, editing, and storytelling skills.
• Strong cross-functional collaboration skills, especially with product and sales teams.
• Ability to manage projects end-to-end, working with internal teams and contractors.
  
  

Bonus Points

• Experience at an early-stage or fast-growing startup
• Experience at a fintech
  
  

Perks & Benefits

• Healthy equity ownership, among the most generous in the market, aligning your success with the company’s growth
• Comprehensive coverage of medical, dental, and vision insurance
• Opportunity to shape the future of business banking in Canada and beyond