Manager, Marketing Campaigns

Manager, Marketing Campaigns

What is Equisoft? Equisoft is a global provider of digital solutions for insurance and investment, recognized by over 250 of the world's leading financial institutions. We offer a comprehensive ecosystem of scalable solutions that help our customers meet all the challenges brought about by this era of digital transformation, thanks to our business needs-driven approach, industry knowledge, cutting-edge technologies and experts.  With its business-driven approach, in-depth industry knowledge, cutting-edge technologies and multicultural team of experts based in North America, the Caribbean, Latin America, Europe, Africa, Asia and Australia, Equisoft helps its customers meet the challenges of this era of digital transformation. 

Why Choose Equisoft? With 950+ employees, we are a stable organization that offers career advancement and fosters a stimulant environment. If that’s not enough, then check out these other perks below:   

• Hiring Location: Canada     
• Internal job title: Campaigns, Marketing Manager 
• You are welcome to work remotely
• Full-time Permanent Role 
• Benefits available day 1: medical, dental, retirement plan, telemedicine program, employee assistance program, etc.
• Flexible hours  
• Number of hours per week: 40
• Educational Support (LinkedIn Learning, LOMA Courses and Equisoft University)  
  
  

Role: The Manager, Marketing Campaigns reports to Chief Revenue Officer (CRO) and you will have one direct reports and work closely with the entire Marcom team as well as our local and global divisions. The incumbent will be responsible for designing, developing, and executing innovative 360 degrees campaigns driving demand.

We are looking for someone that is data-driven B2B marketing expert that has a passion for delivering results and who is looking to grow within a dynamic international context.

Your Day with Equisoft:   

Operations

• Design and execute demand generating marketing campaigns across all segments and markets within our SAM.
• Design and execute campaigns that will move deals across all stages of the funnel.
• Build a scalable ABM campaign structure and ensure its successful rollout.
• Own the total demand gen budget and lead all outbound/inbound demand generation campaigns across all channels.
• Collaborate with inside and outside sales to ensure the successful rollout of effective campaigns across all channels.
• Align and coordinate the integration of offline activities (conferences, roundtables, etc.) to support the overall campaign plans.
• Lead the marketing operations and emails team and ensure the accurate data segmentation, technology integration and overall effective optimization of our email campaigns and tech stack
  
  

Team Management     

• Define clear expectations and objectives with the team members; provide appropriate learning tools and activities to attain objectives  
• Understand the strategic product objectives and translate ensure they are adequately translated into either overall team objectives or individual objectives    
• Build trust and camaraderie between team members, influence valuable changes and positive outcomes    
• Consult frequently with team members and have regular touchpoints with each member of the team to discuss progress on goals, engagement, professional development and more    
• Establish an open discussion for decision-making, foster new ideas coming from team members, encourage and support independent thinking    
• Cultivate a unique identity for the team; Build a unified department    
• Recognize and acknowledge the skills of key team members and utilize their strengths to the benefit of the team    
• Mediate disagreements between members. Set a behavioral code if necessary    
• Evaluate results and provide feedback in a timely fashion    
• Share the team’s challenges and successes with the applicable stakeholders   
• Manage your team’s budget, overall allocations, resource distribution based on seniority level, skillset, etc.     
• Support the other directors and AVP in various key initiatives at the team, or division level
  
  

Recruiting and Integration    

• Actively participate in the selection and interview process, as prescribed by Equisoft’s best practices    
• Provide hiring recommendations    
• Participate in the integration plan, and ensure that new employees receive the necessary support and training to meet the positions’ requirements    
• Accompany new employees after the probation period    
  
  

Skills Development and Training    

• Identify the weaknesses and suggest areas of improvement in the team    
• Motivate team members, ensure their good performance and actively contribute to the attainment of the goals and deliverables of the team    
• Deliver or participate in training sessions to help with the integration of new knowledge and the development of the team’s expertise     
• Ensure the company’s policies, as well as the standards and best practices are respected   
  
  

Requirements:   

Technical  

• Bachelor's Degree in Business Administration, Marketing or related field  
• 3+ experience rolling out ABM campaigns within B2B, enterprise software.
• 7+ years of demand generation, B2B experience across digital, offline, and other channels.
• Proven track record in generating B2B opportunities across all stages of the funnel.
• An analytical mind and proven track record of using data at all levels for decision making
• Highly independent, collaborative and influential - enjoy getting everyone on the same page to drive action
• Proven record to inspire and positively work with a team, overcome conflict, manage difficult situations and tight timelines.
• Excellent knowledge of French & English (spoken and written)   
  
  

Soft Skills  

• Strong sense of organization and prioritizing    
• Analytical and problem-solving skills    
• Ability to communicate, write and synthesize information    
• Ability to multi-task in a rapid-paced environment   
• Team spirit, tact, diplomacy, autonomy, rigor, and discipline
  
  

Equisoft is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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We thank you for your interest in our company and we guarantee that all submitted applications will be considered.

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