Director of Acquisition Marketing

The Director of Acquisition Marketing is the business owner of our customer acquisition efforts across paid media, SEO, email, and affiliate channels. This role is responsible for driving measurable growth, optimizing marketing spend, and scaling customer acquisition through performance-based strategies. The ideal candidate is both analytical and creative, with a strong track record of managing high-performing teams and delivering ROI-positive campaigns. Reporting to the VP of Marketing, this leadership role requires a self-starter who excels in a dynamic environment, has a strong sense of ownership, and is excited to key contributor to an exciting and collaborative team.

Key Responsibilities Include

• Develop and execute a comprehensive performance marketing strategy aligned with business goals.
• Lead and mentor a team of channel specialists across paid search, paid social, programmatic, SEO, and lifecycle marketing.
• Collaborate with cross-functional teams including product, analytics, creative, and sales.
• Managing and optimizing marketing budgets to maximize ROI and efficiency.
• Oversee the planning, execution, and optimization of campaigns across platforms (Google, Meta, etc.)
• Manage and optimize budgets to maximize ROI and customer acquisition.
• Continuously testing and optimizing campaigns to improve performance and achieve business goals.
• Collaborating with other teams (sales, legal, product, etc.) to ensure alignment and achieve shared objectives.
• Keeping up-to-date with the latest industry trends, tools, and best practices in performance marketing
• Understanding of Canadian Internet and the telecommunications market
• Strong experience with Digital Marketing Strategies and knowledge of current marketing technologies; agency experience an asset
• High capability in PowerPoint; comfortable in Excel, Word, PowerBI.
• Previous experience in media planning, buying, and budgeting.
• Past experience working in an agile framework would be considered an asset.
  
  

The Ideal Candidate Will Possess

• B.A. in Business, Commerce or Marketing
• Minimum 10 years Performance Marketing experience; within Telecommunications is considered an asset
• Minimum 10 years campaign requirements-setting experience; including budgeting, planning, and time-management.
• Minimum 5 years leadership experience in motivating cross-functional teams to achieve high levels of success and productivity.
• Experience working directly with teams setting and executing on performance marketing campaign requirements
• Knowledge of digital marketing channels: Expertise in paid search, social media, email marketing, etc.
• Experience with AI, marketing automation tools and platforms, and development of a roadmap; Salesforce Marketing Cloud is an asset.
• Experience with ABM (Account-Based Marketing) and CRO (Conversion Rate Optimization) – understanding how these strategies impact performance.
• Experience garnering buy-in from all levels of a large organization including senior leadership by leveraging your strong storytelling, presentation, and negotiation skills
• Ability to develop strong relationships with stakeholders that enable the successful co-creation of initiatives that yield positive outcomes to the business
• Excellent attention to detail with an ability to multitask and manage multiple projects and programs efficiently
  
  

As a condition of employment and in order to comply with industry related data security standards, this position is subject to the successful completion of a Criminal Background Check. Details will be supplied to applicants as they move through the selection process.

Xplore is committed to creating an accessible environment and will accommodate disabilities during the selection process. Please let your recruiter know during the selection process of any accommodation needs.

Company Overview

Xplore Inc. is Canada’s fibre, 5G and satellite broadband company for rural living. Xplore is committed to the relentless pursuit of an improved broadband experience for all Canadians. Xplore is building a world-class fibre optic and 5G wireless network to enable innovative broadband services for better every day rural living, for today and future generations.