Digital Marketing Designer

Kelowna, BC or Remote

Do you see websites as living, breathing brand stories? Does optimizing user journeys through smart, beautiful design get you excited? Do you love a frictionless sales click-through? Are you a master of design and storefront architecture? If so, we want to talk!

You:

• Appreciate a good debate even with your boss
• Thrive in fast-paced change; take decisive action, and run with great ideas—even if they're not yours
• Solutions-focused; figure out how to fix it instead of who is to blame
• Driven by curiosity; always learning, growing, and embracing discomfort for progress.
• Bring high energy to all your interactions
• Community-minded and driven to make an impact
  
  

We:

• Act with Impact; we work to protect and restore the environment while making sustainability cool.
• Encourage testing, learning, and growing—we love data-backed, creative decisions.
• Value intelligence, resourcefulness, and innovative thinking over rigid experience requirements.
• Embrace smart risk-taking; we move fast, take action, and aren't afraid to fail forward.
• Believe that accountability drives success, so foster empowerment, not entitlement
  
  

Our Core Values:

• Commit to a culture that builds a strong COMMUNITY
• Foster CREATIVITY to inspire fresh innovation
• Embrace COURAGE by taking action despite uncertainty
• Live with Awareness and CONSCIOUSNESS of our choices
  
  

The Opportunity:

We're looking for a versatile and performance-driven Digital Experience Designer to join our Marketing team and bring the Pela and Lomi brands to life across our digital storefronts. This role is ideal for someone with a sharp eye for design, a deep understanding of ecommerce best practices, and a strong grasp of how to connect brand storytelling with business performance.

About 80% of your time will be spent designing for our website, including category landing pages, homepage banners, new landing pages, updating PDPs, and creative assets to support seasonal campaigns and product launches. The remaining 20% will focus on supporting ad creative and email design, aligning visual narratives across channels.

What You'll Do:

• Design and maintain key site elements such as homepage banners, product/category landing pages, and seasonal campaign hubs
• Collaborate with growth, content, and product marketing teams to create new landing pages that support launches, promotions, and evergreen initiatives
• Own the design execution for onsite storytelling—using visuals to communicate benefits, product features, and brand values in a high-converting way
• Proactively identify new creative opportunities to improve site performance (conversion, AOV, engagement)
• Ensure responsive, mobile-first design best practices across all web experiences
• Build cohesive onsite experiences aligned with brand guidelines and campaign objectives
• Leverage emerging tools (including AI) to experiment, streamline workflows, and increase creative output
• Design email templates and modules that support campaign performance and brand consistency
• Create ad visuals (static and lightweight motion) that communicate clear value propositions and drive engagement
• Work cross-functionally with performance and lifecycle teams to align on messaging, target audiences, and creative goals
  
  

What You'll Bring:

• 3–5 years of experience in web design, ideally within ecommerce or a DTC consumer product brand
• A strong portfolio showcasing user-centered web design, mobile-first layouts, and high-performing digital creative
• Proficiency in Adobe Creative Suite (especially Photoshop & Illustrator) and familiarity with Figma or similar UI tools
• Solid understanding of ecommerce UX/UI best practices, conversion principles, and visual hierarchy
• Experience designing for multiple screen sizes and optimizing for performance metrics (conversion rate, AOV, bounce rate, etc.)
• Collaborative, self-motivated, and able to manage multiple priorities in a fast-paced environment
• Experience using with Klaviyo and Shopify
  
  

Salary Range:

$57,000-$75,000 CAD

Commitment to Diversity

Lomi & Pela are committed to fostering a diverse, inclusive, and equitable workplace. We value unique perspectives and welcome applicants of all backgrounds, identities, and experiences.