Manager GTM, Brand Operations

Our client is hiring a Brand GTM Brand Operations Manager on a contract basis to support the planning and execution of brand initiatives across global and regional teams. This role acts as a key connector between strategy and execution—managing seasonal calendars, integrating timelines, and driving alignment across functions such as Brand Management, Creative, Channels, and Regional Marketing. This is an opportunity to contribute to the success of global brand initiatives by enabling process clarity, operational efficiency, and collaborative execution in a fast-paced environment.

This contract offers 30-37.5 hours per week with a preference for candidates working in MST or PST timezones.

Responsibilities

• Execute seasonal GTM plans aligned with global brand strategy
• Translate strategic goals into timelines and deliverables across Brand, Creative, Channels, and Regional teams
• Manage visibility into stage gates and key milestones
• Facilitate weekly GTM meetings with clear agendas, ownership, and follow-ups
• Act as a liaison between Global Brand teams and the GTM Operations function
• Identify operational blockers and propose proactive solutions
• Drive regional integration by ensuring timely input into global GTM milestones
• Own and manage seasonal calendars and production workflows (e.g., FW26, SS27)
• Coordinate the delivery of integrated brand marketing materials across global and regional milestones
• Provide regular updates on GTM timelines, interdependencies, and progress to stakeholders
• Ensure cross-functional alignment through project management tools and standardized processes

Qualifications

• Bachelor's degree or equivalent education in a relevant field (e.g., GTM lifecycle, product development, design/studio operations)
• 6+ years of experience in marketing operations and/or project management within apparel, footwear, lifestyle, or outdoor brands (or a creative agency)
• Hands-on experience managing GTM processes in a product-based business
• Strong understanding of commercial, direct-to-consumer, and retail marketing strategies
• Experience leading cross-functional teams within a GTM ecosystem
• Strong communication, organization, and stakeholder management skills
• Familiarity with enterprise-wide tools and project management platforms (e.g., Smartsheet, Monday.com)
• Proficiency in project management methodologies and calendar coordination
• Ability to manage multiple priorities with high attention to detail and a solutions-focused mindset
• Comfortable working in matrixed, global organizations with diverse teams