Web Analytics Specialist

Join the ride!

AutoCanada is the largest Canadian owned and publicly traded automotive dealer group operating in Canada and the US. We are innovative, data-driven and our commitment to our Team Members, customers and operational excellence fuels our success.

Our dealership Team Members are at the heart of our success, building long-lasting, trust-based relationships with customers across Canada. Our national network provides opportunities and support to build the career that’s right for you. Working here is fast-paced, non-stop, and a little unpredictable—and we love it.

Your area of focus.

AutoCanada is seeking a detail-oriented and technically proficient Web Analytics Specialist to support our digital marketing and data measurement initiatives across a diverse portfolio of dealership websites. This role is responsible for implementing, maintaining, and optimizing web analytics tools—primarily Google Tag Manager and Google Analytics 4—to ensure accurate event tracking and actionable reporting. The ideal candidate brings a strong foundation in digital analytics, a proactive approach to troubleshooting, and the ability to collaborate across technical and non-technical teams. Automotive industry experience and a deep understanding of evolving data privacy standards are strong assets.

What drives your day-to-day?

• Set up, configure, and maintain Google Tag Manager containers across multiple dealership websites.
• Maintain and audit Google Analytics 4 (GA4) implementations to ensure the accuracy of key event tracking.
• Build and manage custom tags, triggers, and variables to support conversion and marketing initiatives.
• Implement and monitor Conversion APIs (e.g., Facebook CAPI, Google Enhanced Conversions) to improve event tracking accuracy and performance.
• Collaborate with developers and third-party vendors to implement new tracking requirements.
• Monitor data collection health and resolve tracking issues or discrepancies across all properties.
• Build, automate, and maintain internal reporting dashboards in Google Data Studio (Looker Studio).
• Stay up to date on platform changes, analytics trends, and evolving privacy regulations (e.g., consent mode, cookie compliance).
• Automotive industry experience is an asset.

What are the must-haves…

• Minimum 3 years of experience with Google Tag Manager, Google Analytics 4, Google Search Console, and Google Data Studio (Looker Studio).
• Strong knowledge of event-based tracking models, UTM tagging, cross-domain tracking, and dataLayer usage.
• Proven ability to manage multiple GTM containers with minimal data duplication or loss.
• Familiarity with Google Consent Mode, cookie compliance tools, and data privacy best practices.
• Basic proficiency in HTML, CSS, and JavaScript for tag implementation and debugging.
• Skilled in using tools like Tag Assistant, GA Debugger, and Chrome DevTools.
• High attention to detail with a proactive approach to resolving issues and ensuring data integrity.
• Strong communication and documentation skills for cross-functional collaboration.
• Experience working in the automotive industry or within dealership marketing tech stacks and ASC events.
• Exposure to server-side tagging environments.
• Familiarity with Customer Data Platforms (CDPs) or CRM integration processes.
• Certifications in Google Analytics, GTM, or Looker Studio.

The Perks.

• Competitive Compensation and Benefits Package
• Employee Vehicle Purchase & Service Plans
• Employee and Family Assistance Programs
• Company-wide appreciation events and contests throughout the calendar year
• Professional development and the opportunity to grow your career

And those are just the basics. We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full

Can you picture yourself here already?

We hope so. It’s equally as important that you choose us as we choose you. Take a sneak peek at what we think makes this one of the best workplaces around.

If you think you’re a good fit to come along on our ride, apply now through our website at www.autocan.ca/careers. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.

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