Carlsberg Retail Sales Representative
Encore Market Engagement

Job Brief
In this role, you will represent The Carlsberg Group, a globally recognized brewery, selling and merchandising its iconic beer brands across convenience, gas, and select retail outlets.
The Role: Part Time Retail Sales Representative - NIAGARA TERRITORY - Approx. 33 HRS
The Perfect Person for The Role:
You are a dynamic, motivated, self-starter with a passion for winning. You have top-notch communication, relationship-building and planning & organizational skills. You love being on the road, working independently. You take a consultative, insight-based approach to selling, effectively balancing your customers’ and our clients’ interests to drive mutually beneficial outcomes.
Position Summary:
Our client The Carlsberg Group, one of the world’s leading brewery companies, with a rich heritage dating back to 1847. Carlsberg is behind some of the most iconic beer brands globally, including Carlsberg, Tuborg, and Kronenbourg 1664. With a strong commitment to quality, sustainability, and innovation, the Group operates in over 100 markets and is driven by its purpose: Brewing for a Better Today and Tomorrow. Your role is to identify business development opportunities to drive sales within an assigned geographical territory.
What You’ll Be Doing Every Day:
Managing a territory of Convenience & Gas outlets, with the possibility of expanding to other retailers such as grocery, The Beer Store & LCBO accounts to drive sales and execution for the Carlsberg family of brands
Represent Carlsberg brands in a professional manner by providing retail customers with the best service
Work with your Manager to set territory goals based on company objectives and develop strategies to meet and/or established target by:
Developing customer relations to become a trusted advisor
Introducing new products and promotional events into the market
Leveraging selling skills to solicit orders
Closing distribution gaps by confirming correct shelf tags are present in compliance with account listing
Ensuring supply availability through merchandising product and checking order / inventory status
Negotiating space for and building displays to maximize points of interruption as well as confirming and correcting previously agreed display implementations
Using sales tools provided to identify opportunities & gaps and determine action plan to drive sales, improve distribution, recognize underperforming categories, and increase overall profitability in your territory
Recognizing and utilizing regional sales trends in order to maximize in-store performance
Providing feedback and insight on retail conditions and/or issues as they are encountered
Other duties as required
Your Experience:
Ideally 1-3 years of territory sales and merchandising experience in CPG or at C&G
Superior communication and presentation skills
Amazing relationship building skills
Strong selling skills
Strong attention to detail
Ability to influence/lead change
Strong personal drive, positive attitude and excellent problem-solving skills are essential
Aptitude for fast learning, careful strategic planning and ability to self-support with minimal supervision in a fast-paced environment
A few other things we’ll expect from you:
The ability to lift and move up to 25 pounds
Full access to a reliable vehicle
High-speed internet with WiFi at home
The ability to store some supplies at home and transport them in your vehicle
Some overnight travel may be required in remote areas
The RIGHT fit with Encore:
At Encore, we feel that no matter your background, what’s most important to your success and ours is the way you interact with others. Don’t get us wrong, if you have the right experience and skills, that’s great. So, if you’re thinking about working with Encore, it’s important that you know what we’ll expect from you:
You believe in winning
You bring passion and innovative thinking that will deliver results
You believe that the words ‘work’ and ‘fun’ belong in the same sentence
You can be described as:
Authentic
Solutions-oriented
Intellectually curious
Self-motivated
Receptive
Assertive
Driven
Continuously challenging yourself
Having business maturity, professional
How to Apply:
If you haven’t already figured it out, it’s really important for Encore to have the RIGHT Team. If you know that you’re a great match for this role and think you’ll be a great fit with Encore, then you should definitely apply to this exciting opportunity! If you’re not jazzed about what you’ve read so far, that’s OK, we’re sure the right job is out there somewhere for you.
For those of you who apply, thanks so much for your interest in learning more about this exciting opportunity. We’d love to chat with all of you, but sometimes we simply don’t have enough time. If we feel you’re a good match, we’ll definitely be reaching out to you to move you forward in the selection process. If you're selected, you'll be asked to complete a recorded, digital interview which you can do with a webcam or a mobile device with a front-facing camera.
Encore strives to make our recruitment and selection processes as accessible as possible and provides accommodations as required for applicants with disabilities. If you require any accommodations at any point during the application and selection process, please reach out to us.
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