Assistant Marketing Manager - bubly
PepsiCo
Date: 11 hours ago
City: Mississauga, Ontario
Contract type: Full time
Overview
PepsiCo Canada employs nearly 10,000 Canadians and is organized into two business units - PepsiCo Beverages Canada, which includes brands such as Pepsi, Gatorade, and Bubly; and PepsiCo Foods Canada, which includes Frito Lay Canada and Quaker foods & snacks. PepsiCo Canada, in turn, belongs to the global PepsiCo, Inc., family.
At PepsiCo Canada, we believe in delivering healthy growth and developing exciting brand campaigns that change consumer attitudes and behaviors, making us one of Canada's top Marketing Organizations!
Our people are our greatest asset. By supporting their ability to work effectively together and providing them with the tools they need to succeed, we are ensuring that PepsiCo Canada is the kind of company where talented people of all backgrounds want to work.
Key responsibilities will include unlocking growth opportunities, be the go to expert on brand analytics, lead in year consumer marketing programs and work closely with internal & external partners to drive executional excellence.
If you have a passion for building brands, are fueled by a fast-paced and competitive environment, and love to compete and win, then this might be the team for you!
Responsibilities
PepsiCo Canada employs nearly 10,000 Canadians and is organized into two business units - PepsiCo Beverages Canada, which includes brands such as Pepsi, Gatorade, and Bubly; and PepsiCo Foods Canada, which includes Frito Lay Canada and Quaker foods & snacks. PepsiCo Canada, in turn, belongs to the global PepsiCo, Inc., family.
At PepsiCo Canada, we believe in delivering healthy growth and developing exciting brand campaigns that change consumer attitudes and behaviors, making us one of Canada's top Marketing Organizations!
Our people are our greatest asset. By supporting their ability to work effectively together and providing them with the tools they need to succeed, we are ensuring that PepsiCo Canada is the kind of company where talented people of all backgrounds want to work.
Key responsibilities will include unlocking growth opportunities, be the go to expert on brand analytics, lead in year consumer marketing programs and work closely with internal & external partners to drive executional excellence.
If you have a passion for building brands, are fueled by a fast-paced and competitive environment, and love to compete and win, then this might be the team for you!
Responsibilities
- Support Manager in delivering the growth agenda on the brand, including supporting the execution of key elements within the annual business plan
- Support Manager in planning and executing breakthrough Consumer communication campaigns and media strategies across multiples mediums
- Manage critical paths & day-to-day relationships with creative and media agencies to ensure campaigns are on-strategy, on-time, and on-budget
- Analyze media and campaign performance, sharing insights and recommendations in post-games to drive continuous improvement
- Manage multi-million dollar marketing budgets
- Previous marketing experience an asset (Co-op experience at CPG companies preferred)
- Must have a University Degree in Business/Commerce or Marketing
- Excellent quantitative and analytical problem solving skills
- Superior interpersonal and communications skills
- Outstanding organizational skills, with the ability to manage multiple projects and meet deadlines
- Basic understanding of brand positioning, copy strategy, and basic media concepts and terminology
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