Content Marketing Manager

Our client is seeking a Content Marketing Manager to lead content strategy and support thought leadership, product marketing, and sales enablement. The ideal candidate excels at creating impactful content for niche audiences across channels like email, web, ads, and social media, with a strategic, collaborative, and storytelling-driven approach.

Your Success Will Be Defined By Your Ability To

• Lead development of content themes, personas, buyer journey mapping, and distribution strategy
• Establish and promote best practices for documentation and content production
• Create and manage a content audit, review process, and editorial calendar
• Oversee all stages of content development—from ideation to delivery
• Generate and evaluate content ideas and recommendations
• Write high-quality, audience-specific content across multiple formats and channels
• Translate technical concepts into accessible, business-friendly messaging
• Foster brand-customer connection through compelling storytelling
• Collaborate with internal teams, subject matter experts, and external partners
• Support sales enablement with proposals, presentations, and follow-up materials
• Track KPIs to assess content effectiveness and suggest improvements
• Monitor industry trends and propose timely, relevant content updates
• Research and apply innovative content marketing strategies
• Maintain and enforce brand voice, tone, and style consistency
• Manage relationships with external agencies and freelance contributors
• Perform additional tasks and contribute to special projects as needed
  
  

Your strengths include:

• 5+ years of proven experience performing a similar function in enterprise B2B SaaS content marketing or communications
• Experience working in a similar role in a highly regulated complex industry such as financial services, life sciences, medical devices, security and defence, or energy
• A post-secondary education in Communications, Journalism, English, Commerce, Business Administration, Marketing or a related field
• Exceptional English language verbal and written communication skills and equally impressive project management skills
• Exceptional writing, proofreading, and editing skills, with strong attention to detail
• Ability to create content in a fast-paced environment to respond to changes in the market
• Experience generating a high volume of content while managing tight deadlines
• Experience working closely with Sales teams to respond to requests for proposals and for sales enablement support
• A problem solver who brings fresh, original thinking to company and customer problems
• Ability to write for a variety of channels, leveraging key messaging, and determining style and tone to speak to different audiences including customers, partners, media, investors, and employees
• Advanced knowledge of digital content writing best practices (web, social, email, etc.) and search engine optimization (SEO)
• A high degree of emotional intelligence, with the ability to be an effective team-player in a cross-functional environment
• Experience across marketing functions with a solid understanding of how they work together to drive revenue generation and nurturing
• Ability to work and thrive in a fast-paced, rapidly changing, ambiguous work environment
• Ability to work remotely while still driving results across the business and teams
  
  

If you are interested in this role and meet the above criteria, please click the “Apply” button to send your resume directly to Jason Dick, Andre Donado, Bobi-Jo Dowling or Dalia Hassan.

Recruitment Partners Inc. is an Alberta-based, Alberta-focused recruitment firm. We are dedicated to building long-term relationships while securing top talent for Alberta’s best employers. At the heart of our efforts is a collaborative, consultative approach. We are proud of our team of consultants, who come with practical business experience, a strong network of professional contacts, and are focused on what is best for both clients and candidates. We will facilitate the best fit between client and candidate. This means reduced turnover, enhanced employee engagement, increased productivity, customer satisfaction, and more.

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