Performance Marketing Lead, Legends (Remote) - $100,000/year USD
Trilogy
Date: 7 hours ago
City: Mississauga, Ontario
Contract type: Full time
Remote
Meta Ads Manager is your playground. CTRs and CAC are your native language. Independence is your middle name. Welcome to the driver's seat of a high-octane growth machine in a product that's already transforming lives. If you've been searching for a chance to command paid strategy in a purpose-driven environment with millions of families waiting for your message, your search ends here.
At Legends, we're crafting the ultimate AI-powered life skills education platform for families. We bypass the traditional B2B edtech route and connect directly with parents—where the real opportunity lies. The market demand is undeniable, and our next scaling phase hinges on a growth marketing virtuoso who's prepared to execute, experiment, and deliver results immediately.
Expect complete autonomy. No micromanagement, no approval committees. Just crystal-clear objectives and the freedom to build what delivers. This position isn't designed for those seeking work-life balance or broad experience. It's crafted for doers. Executors. Individuals determined to outwork, outlearn, and surpass expectations. Sound like you? Then let's make history together.
What You Will Be Doing
Drive down customer acquisition costs through autonomous implementation of high-impact growth initiatives across paid and organic channels, maintaining unwavering focus on performance metrics and targets.
Basic Requirements
Legends is a confidence-training app that builds legendary kids. Designed for kids ages 7-11 and their parents, families receive 5-minute confidence "workouts" with inspiring videos about legendary people—from celebrated artists and athletes to trailblazing scientists—plus interactive exercises that reinforce the theme of the day. 5 minutes of practice a day, confidence for a lifetime.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $50 USD/hour, which equates to $100,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-5613-CA-Mississa-PerformanceMar
At Legends, we're crafting the ultimate AI-powered life skills education platform for families. We bypass the traditional B2B edtech route and connect directly with parents—where the real opportunity lies. The market demand is undeniable, and our next scaling phase hinges on a growth marketing virtuoso who's prepared to execute, experiment, and deliver results immediately.
Expect complete autonomy. No micromanagement, no approval committees. Just crystal-clear objectives and the freedom to build what delivers. This position isn't designed for those seeking work-life balance or broad experience. It's crafted for doers. Executors. Individuals determined to outwork, outlearn, and surpass expectations. Sound like you? Then let's make history together.
What You Will Be Doing
- Spearheading Meta paid advertising campaigns from conceptualization to performance refinement. Treating CAC as your personal mission.
- Crafting and refining growth initiatives to expand our top-of-funnel reach.
- Leveraging data insights from platforms like Mixpanel to drive strategic decisions, identify performance improvements, and amplify successful tactics.
- Getting caught in approval loops, feedback cycles, or unnecessary meetings. This role prioritizes execution over consensus-building.
- Outsourcing to agencies or creating presentations instead of taking action. Your focus will be on daily testing, adjusting, and iterating.
- Supervising teams or navigating organizational politics. This position is designed for a solo performer focused on delivery rather than climbing the corporate ladder.
Drive down customer acquisition costs through autonomous implementation of high-impact growth initiatives across paid and organic channels, maintaining unwavering focus on performance metrics and targets.
Basic Requirements
- Demonstrated success in reducing customer acquisition cost (CAC) by 20%+ through hands-on management of Meta Ads campaigns (direct execution, not oversight or agency management)
- Practical experience administering Meta advertising budgets of $5,000-15,000 monthly within direct-to-consumer or subscription business models
- Proven history of independently conceptualizing, executing, and analyzing at least 5 A/B tests on product or marketing funnels, utilizing tools like Mixpanel, Optimizely, or native testing capabilities
- Established expertise with product analytics platforms (such as Mixpanel, Amplitude) for self-directed insight generation and growth strategy development
- Background in growing a US-based direct-to-consumer product, including at least one initiative specifically targeting parents or family decision-makers
Legends is a confidence-training app that builds legendary kids. Designed for kids ages 7-11 and their parents, families receive 5-minute confidence "workouts" with inspiring videos about legendary people—from celebrated artists and athletes to trailblazing scientists—plus interactive exercises that reinforce the theme of the day. 5 minutes of practice a day, confidence for a lifetime.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $50 USD/hour, which equates to $100,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-5613-CA-Mississa-PerformanceMar
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