Digital Campaign Specialist (Eloqua)

Who are we?

At Finastra, we are a dynamic global provider of open finance software solutions, dedicated to expanding access to financial services. Our innovative applications span Lending, Payments, Treasury and Capital Markets, and Universal Banking. Proudly serving over 8,000 customers, including 45 of the world's top 50 banks, we aim to boost financial inclusion for all. Join us and be part of a vibrant company that embraces diverse perspectives, and is committed to doing well by doing good.

What will you contribute?

The Digital Campaign Specialist (Eloqua) role in our Student Lending business will be responsible for the management and maintenance of our email automation system (Oracle Eloqua) and the design, testing, execution, maintenance and reporting of campaigns for a variety of government student lending programs. The successful candidate will have strong business application and system integration experience. The qualified candidate will demonstrate a great deal of passion for email marketing and have the technical aptitude to assist with the implementation and ongoing management of the Oracle Eloqua solution in order to meet multiple business needs.

Responsibilities

• Responsible for the implementation, management, administration, technical design, configuration and customization of the Oracle Eloqua solution and campaigns
• Responsible for troubleshooting system issues, participating in system upgrades, developing solutions and documenting processes
• Collaborate with key stakeholders (Digital Marketing, Operations and Product) to implement automation for marketing campaigns and programs
• Configure and deploy new marketing automation programs as required
• Develop and implement reporting framework for all campaigns
• Provide hands-on Oracle Eloqua expertise to support the development and execution of multi-channel campaigns
• Advise on best practices on Oracle Eloqua including capabilities, asset creation, quality assurance, batch processing and projected results
• Monitor program status, identify issues that may impede attainment of goals, recommend and implement corrective measures
• Document and organize all programs, assets, data cards, filters, contact groups, and email folders
• Continuously analyze operational process to find and implement new efficiencies
• Contributor to data management which includes data structure and governance
• Maintain professional and technical knowledge and stay current with new features, best practices and how they impact the customer experience and engagement
• Primary point of contact for issue resolution as it relates to Production level issues
Responsible for the change management and release process of Oracle Eloqua

Experience & Skills

• 3-5 years’ experience with hands-on configuration and management of email automation technology
• Proven experience in working with the Oracle Eloqua email marketing solution or salesforce, marketo, mailchimp, google analytics
• Practical hands-on experience with deploying emails (list pull, working with creative and copy, tracking, QA and deployment)
• HTML development and troubleshooting experience highly desirable
• Experience setting up, troubleshooting and optimizing email automation programs
• Exceptional attention to detail for both campaign design and deployment
• Experience investigating campaign issues and reporting/escalating to senior leaders as required
• Awareness of email deliverability and email marketing best practices
• Experience extracting and analyzing campaign reporting data and using this to share recommendations with internal teams
• Experience creating relevant campaign documentation
• Awareness of CAN-SPAM, CASL, and other regulatory standards related to marketing communication
• Knowledge of DNS, DMARC, MX and IP setup processes
• Working knowledge of Microsoft Dynamics
• Excellent communication skills required
• Must be eligible to obtain Government Reliability Security Clearance to begin in role

#LI-NG1

We are proud to offer a range of incentives to our employees worldwide. These benefits are available to everyone, regardless of grade, and reflect the values we uphold:

· Flexibility: Enjoy unlimited vacation, based on your location and business priorities. Hybrid working arrangements, and inclusive policies such as paid time off for voting, bereavement, and sick leave.

· Well-being: Access confidential one-on-one therapy through our Employee Assistance Program, unlimited personalized coaching via our coaching app, and access to our Gather Groups for emotional and mental support.

· Medical, life & disability insurance, retirement plan, lifestyle and other benefits*

· ESG: Benefit from paid time off for volunteering and donation matching.

· DEI : Participate in multiple DE&I groups for open involvement (e.g., Count Me In, Culture@Finastra, Proud@Finastra, Disabilities@Finastra, Women@Finastra).

· Career Development: Access online learning and accredited courses through our Skills & Career Navigator tool.

· Recognition: Be part of our global recognition program, Finastra Celebrates, and contribute to regular employee surveys to help shape Finastra and foster a culture where everyone is engaged and empowered to perform at their best.

• Specific benefits may vary by location.

At Finastra, each individual is unique, bringing their own ideas, thoughts, cultural beliefs, backgrounds, and experiences together. We learn from one another, embrace and celebrate our differences, and create an environment where everyone feels safe to be themselves.

Be unique, be exceptional, and help us make a difference at Finastra!

Finastra is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). We will accommodate applicants' needs upon request, throughout all stages of the recruitment process. Please inform us of the accommodation(s) that you may require. Information received related to accommodation will be addressed confidentially.