Media Planner
Zenith
Date: 1 day ago
City: Toronto, Ontario
Contract type: Full time
Company Description
Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.
Over the past year, Publicis Media has been transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.
Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.
We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.
We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle
Overview
As a Media Planner at Zenith, your role is to develop Performance based media plans that deliver on client objectives, while ensuring that human insights drive business outcomes. You will be responsible for the full implementation of plans from strategic development to execution. You will manage, analyze and optimize your campaigns to ensure delivery against key business and campaign objectives.
Zenith has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.
Responsibilities
Zenith is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Zenith , however, only those candidates selected for an interview will be contacted.
Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.
Over the past year, Publicis Media has been transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.
Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.
We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.
We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle
Overview
As a Media Planner at Zenith, your role is to develop Performance based media plans that deliver on client objectives, while ensuring that human insights drive business outcomes. You will be responsible for the full implementation of plans from strategic development to execution. You will manage, analyze and optimize your campaigns to ensure delivery against key business and campaign objectives.
Zenith has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.
Responsibilities
- Gather and analyze marketing, client, industry, competitive, human insight data to determine the client’s advertising and media needs
- A firm understanding of marketing objectives and strategies, the human -product relationship, and human-media relationship
- Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans
- Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents
- Utilization and knowledge of syndicated media, research, and other data resources
- Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)
- Present plans to the client brand group, with assistance of Supervisor/Manager
- Maintain strong relationships with media suppliers and stay abreast of market conditions
- Work closely with external agency partners
- Active participation in account status meetings, both internal and external
- Develop/ assist with development of POVs
- Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete
- Attendance and active participant in mandatory training sessions
- Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
- 1-3 years in Media
- experience in acquisition campaigns from start to finish
- Independently planning a campaign
- Strong written and verbal communication and presentation skills
- Demonstrated experience in negotiating
- Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
- Demonstrates critical thinking and problem solving abilities
- Strong presentation skills
- Strong analytical abilities and proficiency in math
- Ability to effectively utilize media research and reporting resources
- Technical proficiency, particularly with media systems, PRISMA and MS Excel, Word and PowerPoint,
Zenith is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Zenith , however, only those candidates selected for an interview will be contacted.
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