Channel Growth Manager – OnStar Canada
General Motors
Date: 17 hours ago
City: Markham, Ontario
Contract type: Full time
Job Description
Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre or Oshawa Elevation Centre three times per week, at minimum.
The Channel Growth Manager – OnStar Canada, will work closely and report to the National Manager – Advertising, CRM, Operations & Channel Growth for OnStar Canada. The employee’s role requires some travel for meetings/events and partnership prospecting.
Role Summary
The Channel Growth Manager is responsible for driving sales performance of OnStar’s Connected Services Plans, along with managing the SiriusXM (SXM) subscription business within GM Canada. Using analytics and understanding key performance indicators, this individual will work with their Global counterpart(s) and external partners to develop strategic initiatives and explore new channels to grow recurring subscribers. A key component for growth in this role is identification of both internal and external partnership opportunities.
Key Responsibilities
Knowledge Required
Benefits:
The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre or Oshawa Elevation Centre three times per week, at minimum.
The Channel Growth Manager – OnStar Canada, will work closely and report to the National Manager – Advertising, CRM, Operations & Channel Growth for OnStar Canada. The employee’s role requires some travel for meetings/events and partnership prospecting.
Role Summary
The Channel Growth Manager is responsible for driving sales performance of OnStar’s Connected Services Plans, along with managing the SiriusXM (SXM) subscription business within GM Canada. Using analytics and understanding key performance indicators, this individual will work with their Global counterpart(s) and external partners to develop strategic initiatives and explore new channels to grow recurring subscribers. A key component for growth in this role is identification of both internal and external partnership opportunities.
Key Responsibilities
- Explore new channels to grow OnStar subscribers and revenue (e.g. external partnerships)
- Assist in the development and execution of the e-commerce platform, while managing performance and implementing countermeasures to drive subscribers and revenue growth
- Manage the relationship between GM Canada and SiriusXM to execute joint marketing agreements and campaigns to drive strong revenue and EBIT, including tracking performance, developing marketing calendars, executing national contests, managing a marketing and sales fund and owning the IT technical roadmap for product development
- Participate in contract negotiations and on-boarding process with external partners (e.g. SiriusXM)
- Gain a deep understanding of the OnStar and SiriusXM business model to drive performance across KPIs: New Vehicle Attach/Volume, Remarketing Attach/Volume and Churn
- Work cross-functionally with the OnStar Sales & Marketing Team in the US to ensure global alignment on overall sales & marketing strategy
- Integrate seamlessly into the global processes & favorably influence stakeholders in subscription service benefits and growth
- Ensure Canadian market needs are met in all OnStar & Connected Services marketing activities
- Effectively develop and present innovative business cases / proposals to senior leadership and finance for approval
- Develop impactful sales, marketing and training tools for field staff and dealership personnel
- Leverage data and analytics to drive overall performance
- Partner with sales channel leads (e.g. digital, advisor) to drive sales performance through respective channels
- Assist in forecasting key KPIs
- Assist in the flawless execution of product launches
- Track and measure performance to KPI forecasts
- Gather channel feedback on pilots to improve execution and results
Knowledge Required
- Key components of Sales and Marketing (i.e. Revenue, KPIs, 4Ps of Marketing, etc.)
- Marketing Operations
- Financial Literacy
- In-Vehicle Technology
- Demonstrates a drive for results and accountability
- Demonstrates strong communication – oral, written, presentation skills
- Demonstrates strong relationship building and interpersonal skills
- Demonstrates strong organization & analytical skills
- Demonstrates strong cross functional collaboration
- Demonstrates the ability to work with ambiguity
- Demonstrates creativity and innovation
- Proficient in Microsoft Office – Excel and PowerPoint
- University Degree (Bachelor of Commerce / Business with major in Marketing considered an asset)
- Marketing experience – 3 years minimum
- Previous field sales experience considered an asset
- Automotive and subscription business experience consider an asset
- Bilingual (English/French) considered an asset
Benefits:
The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
- Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
- Healthcare, dental and vision benefits including health care spending account and wellness incentive.
- Life insurance plans to cover you and your family.
- Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
- GM Vehicle Purchase Plan for you, your family, and friends.
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
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