Director - Integrated Marketing - B2B
Staples Canada
Date: 20 hours ago
City: Richmond Hill, Ontario
Contract type: Full time
Job Description
Some of what you will do:
We are looking for a strategic, collaborative, and results-driven Director of Integrated Marketing for B2B to lead the development and planning of integrated marketing programs that support our B2B growth, drive acquisition, and engagement across our business customer base. Brands included in this portfolio include Staples Professional, Staples Preferred and our Small Medium Business portfolio (i.e. Denis, Monarch, Beatties & Supreme). Additionally, the Director will also work closely with the Senior Director of Integrated Marketing for B2C to drive any cross-channel and customer marketing opportunities to drive overall enterprise growth.
This role is pivotal in driving our acceleration plans of creating value for our customers and driving sales and revenue. The role will lead a high-performing team of managers and specialists, and work closely with cross functional partners across Merchandising, Sales and Marketing to ensure our business customer strategy is consistent, scalable, insights-driven, and aligns with corporate priorities.
The ideal candidate will have expertise in long-range planning, audience insights, campaign analysis, and integrated marketing execution to ensure alignment with fiscal objectives and budget.
Specifically, You Will
About Us
Staples Canada is an equal opportunity employer committed to diversity and inclusion and we encourage applications from all qualified candidates, including those with disabilities.
About The Team
About the Team
At Staples Canada we are dynamic, inspiring partners to our customers and the communities in which we live. As The Working and Learning Company, we inspire people to work smarter, learn more and grow every day. We’re looking for curious, approachable, and passionate individuals who love finding solutions. If that’s you, let’s work, learn, and grow together.
We are building an inclusive and diverse team
Staples Canada is continuously working towards creating an inclusive and diverse work environment. We welcome, value and thrive on perspectives and contributions from backgrounds that vary by race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability. If you have a disability or special need that requires accommodation, please let us know.
Some of what you will do:
We are looking for a strategic, collaborative, and results-driven Director of Integrated Marketing for B2B to lead the development and planning of integrated marketing programs that support our B2B growth, drive acquisition, and engagement across our business customer base. Brands included in this portfolio include Staples Professional, Staples Preferred and our Small Medium Business portfolio (i.e. Denis, Monarch, Beatties & Supreme). Additionally, the Director will also work closely with the Senior Director of Integrated Marketing for B2C to drive any cross-channel and customer marketing opportunities to drive overall enterprise growth.
This role is pivotal in driving our acceleration plans of creating value for our customers and driving sales and revenue. The role will lead a high-performing team of managers and specialists, and work closely with cross functional partners across Merchandising, Sales and Marketing to ensure our business customer strategy is consistent, scalable, insights-driven, and aligns with corporate priorities.
The ideal candidate will have expertise in long-range planning, audience insights, campaign analysis, and integrated marketing execution to ensure alignment with fiscal objectives and budget.
Specifically, You Will
- Lead the development of the annual B2B marketing calendar and integrated plans that align to business goals, key customer segments, and product priorities.
- Develop and execute long-range marketing plans aligned with fiscal year objectives and budget.
- Define campaign objectives, budget allocations, target audience, value proposition, and key messages.
- Conduct audience analysis, past campaign reviews, and market research to inform strategy.
- Collaborate with channel owners (e.g., digital, social, email, retail, and direct marketing) to determine optimal channel mix for maximum campaign effectiveness.
- Ensure consistent messaging and strategic alignment across all touchpoints.
- Post secondary degree/diploma with a focus in business, retail management or equivalent experience.
- Proficiency in marketing technologies, CRM platforms, and analytics tools.
- Strong expertise in developing and optimizing marketing campaigns to drive revenue growth, customer acquisition, and retention.
- Proven track record of leading multi-channel marketing campaigns with measurable success.
- Deep understanding of the B2B buyer journey and how to reach and influence decision-makers.
- Strong ability to interpret market trends, audience insights, and campaign performance data.
- Experience in budget management, fiscal planning, and resource allocation.
- Experience working in retail, business services, or eCommerce a strong asset
- 10+ years of experience in integrated marketing, campaign strategy, and B2B marketing.
- Associate discount
- Health and Dental benefits
- RRSP/DPSP
- Performance bonuses
- Learning & Development programs
- And more…
About Us
Staples Canada is an equal opportunity employer committed to diversity and inclusion and we encourage applications from all qualified candidates, including those with disabilities.
About The Team
About the Team
At Staples Canada we are dynamic, inspiring partners to our customers and the communities in which we live. As The Working and Learning Company, we inspire people to work smarter, learn more and grow every day. We’re looking for curious, approachable, and passionate individuals who love finding solutions. If that’s you, let’s work, learn, and grow together.
We are building an inclusive and diverse team
Staples Canada is continuously working towards creating an inclusive and diverse work environment. We welcome, value and thrive on perspectives and contributions from backgrounds that vary by race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability. If you have a disability or special need that requires accommodation, please let us know.
See more jobs in Richmond Hill, ON