Senior Media Planner

A growing independent media agency, Glassroom emphasizes transparent advertiser-agency relationships, professional development of its experts, and continuous improvement. In this lab, we seek to turn brilliant media plans into inspiring business results.

We believe in the strength of the community. It is the curious, ambitious and autonomous humans who allow us to offer a unique service to our customers. We are proud to say that human intelligence and teamwork are what fuels our agency.

Glassroom is part of Humanise (https://humanise.world), a collective of nine independent, yet complementary companies who share a belief: Consumers are people, first and foremost.

Job Description

As a senior 360 media planner, you will be responsible for shaping and executing media plans including all medias for our premier clients out of the Toronto office. Your role will involve pinpointing and engaging with target audiences, deriving relevant insights and in collaboration with the performance team, assessing the effectiveness of the campaigns.

Responsibilities

Media 360 Planning

• Collect and analyze market data to extract relevant insights
• Research & Identify target audiences and understand their behavior and habits
• Determine the optimal media mix for our campaigns (online and offline)
• Optimize advertising campaigns
• Allocate budgets and monitor costs
• Stay updated on media trends both online and offline (TV/Streaming, Radio/Audio, OOH, Programmatic, Social + more), always keeping abreast of new media
• Evaluate the success of media plans and campaigns
• Collaborate with clients from Toronto and Montreal as well as their creative agencies, work closely with the digital performance and 360 strategy teams in Toronto and Montreal
  
  

Qualifications

• 3-4 years of experience in media planning across all media channels, both online and offline, as well as in managing media creativity projects
• A bachelor’s degree (or equivalent work experience) in communication, marketing, or a related field
• Intermediate level in planning tools (Vividata, Comscore, NLogic, etc.)
• Foundational knowledge of SEM, programmatic and social media buying/planning
• Familiarity with using MMM is an asset
• Proficiency in Excel, Microsoft Office, and Google
• Experience with Google Analytics or Adobe Analytics is an asset
• Experience in the retail, food, and CPG sectors (asset)
  
  

Skills

• Proactive
• Ability to meet tight deadlines and work well in fast-paced environments
• Collaborative work approach and strong team spirit
• Strong interest in new technologies
• Curiosity and exceptional attention to detail
• Analytical and conceptual thinking
• Strong project and priority management skills
• Ability to train peers
• Ability to work with minimal supervision
• Warm, approachable personality, open to giving and receiving feedback
• Ability to establish strong relationships with our media partners and clients
• Ability to create relevant presentations and build convincing arguments
• Excellent understanding of budget management
  
  

Benefits

• Hybrid work: 3 days in the office and 2 days working from home
• Vacation: 3 weeks of annual vacation + agency closure during the holiday season + all statutory holidays doubled + 5 personal days + 1 volunteer day
• Group insurance plan: Life, prescription drugs, travel, dental care, paramedical services, and more (*3 coverage options available)
• Wellness allowance: $250 per year for reimbursement of physical activities or the purchase of home fitness equipment
• Public transit discount (city bikes, metro, bus)