Field Marketing Specialist

Crunch Canada is seeking a highly motivated and strategic Field Marketing Manager to lead the development and execution of localized marketing initiatives across our regional footprint. This role is ideal for a marketing professional who thrives in a fast-paced environment, is passionate about fitness and wellness, and has a proven track record of building strong community and partner relationships across multi-unit locations across multiple provinces in Canada. This position is hybrid and based out of our HQ in Cambridge, ON. Join Crunch Canada and be a part of the greatest story ever told in the fitness industry!

This is a hybrid role, requiring 2 days a week at our HQ in Cambridge, 2 days a week in the field (in clubs), and 1 day a week remote. This role also requires overnight travel.

Key Responsibilities

Market Research & Local Insights

• Conduct market research to gather insights into local demographics, consumer behavior, and competitive landscape.
• Use findings to guide campaign design, messaging, and promotional activities that resonate with local audiences.
• Stay informed about emerging local market trends and recommend innovative strategies accordingly.

Campaign Management

• Own the full lifecycle of regional marketing campaigns — from concept development and planning to execution and performance measurement.
• Work cross-functionally with creative, digital, and operations teams to ensure timely and successful campaign rollouts.
• Track and report on key performance indicators (KPIs) and campaign ROI, optimizing efforts for future initiatives.

Relationship Building & Community Engagement

• Build and maintain strong relationships with club teams, local partners, and community organizations to support member acquisition and retention.
• Identify and activate strategic partnerships that enhance brand visibility and engagement within the region.
• Represent the brand at regional events, club activations, and partner functions as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4–6 years of experience in field, regional, or local marketing roles.
• Proven experience managing integrated marketing campaigns with measurable results.
• Strong understanding of regional nuances and ability to tailor messaging and strategy accordingly.
• Excellent communication, project management, and relationship-building skills.
• Comfortable working independently in a fast-moving, entrepreneurial environment.
• Willingness to travel regularly, up to 20% on a regular basis
• Experience working for a multi-unit organization (gym, retail, food service or similar)

Why Join Us?

At Crunch, opening a new club isn’t just about unlocking doors—it’s about building energy, community, and culture. As a Field Marketing Manager, you’ll play a key role in bringing our vision to life in new markets, supporting teams, and delivering exceptional first impressions that turn into lasting memberships.

We Also Offer:

· A flexible work schedule that supports your work/life harmony

· Competitive compensation that includes 100% employer paid health and dental benefits

· Free Crunch Fitness Membership for yourself and a guest

· A very fun and engaging work environment that is unmatched!

· Paid vacation and wellness days