Marketing Automation Specialist

What we will offer you:

Culture: Join a supportive and inclusive work environment where teamwork, respect, and open communication are at the core of everything we do.

Opportunity: A continuous focus on professional development with many opportunities for training & career growth.

Health & Wellness: Competitive health benefits right from the start including health & wellness spending accounts & maternity leave top-up. Access our employee assistance program for confidential counseling, mental health support, and various resources to help you navigate life’s challenges.

Competitive Compensation: We offer a highly competitive salary package, ensuring that your hard work and dedication are recognized and rewarded accordingly.

Flexibility: We understand the importance of work-life balance, we offer flexible hybrid work options to help you manage your personal and professional commitments.

Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.

Safety Focused: We care about you and have committed to a zero-harm workplace.

The Marketing Automation Specialist will focus on implementing and managing our marketing automation system, workflows and tasks to enhance our marketing efforts for existing propane customers, both residential and business. You will create, implement, and optimize email marketing strategies, including capturing and leveraging customer feedback, collaborating with stakeholders, including inside sales, and performing other duties as assigned. You will play a key role in enhancing the customer experience, maintaining loyalty, and ensuring that our customers continue to see the value of propane as an energy solution.

What you'll do:

• Support marketing automation/nurture for prospects and existing customers. Develop, implement, and optimize automated marketing campaigns to nurture leads, drive engagement, and grow the customer base.
• Build and launch email campaigns, lead nurture campaigns and customer surveys. This includes developing compelling creative and content design, email template set-ups, drip campaign set-ups, A/B testing, scheduling, tracking, and measuring KPI’s.
• Assist in automating customer journeys, manage customer segmentation and workflows within our marketing automation platform.
• Develop and execute customer surveys to gauge satisfaction, identify areas for improvement, and collect feedback on our services groups to inform marketing strategies and enhance the overall customer experience.
• Collaborate with stakeholders, including inside sales and other cross-functional teams, to ensure alignment and effectiveness of marketing initiatives.
• Monitor email performance metrics (open rates, click-through rates, conversions) analyze and optimize campaigns based on data insights.
• Provide regular reports on campaign performance with actionable insights, customer feedback and recommendations to leadership and key stakeholders.
• Measure and optimize marketing automation programs to enhance effectiveness and maximize ROI with a focus on driving engagement, efficiency, and scalability.
• Ensure data integrity and compliance with email marketing regulations.

What you bring:

• Bachelor's degree in Marketing, Business or related field.
• Minimum of 3-5 years of proven experience in marketing, with exposure to marketing automation tools.
• Great email marketing skills both content and visually compelling.
• Open to leveraging AI or testing novel approaches.
• Strong copywriting skills with the ability to tailor messaging to residential and business audiences.
• Proficiency in marketing automation platforms (e.g. Active Campaign, HubSpot, Marketo) and CRM tools. Salesforce experience would be considered an asset.
• Experienced in designing, implementing and optimizing automated workflows.
• Strong analytical skills for interpreting data and making informed marketing decisions.
• Experience with customer feedback methods (surveys, focus groups) and deriving actionable insights.
• Effective communication skills and a collaborative working style; innovative mindset with adaptability to changing market trends.
• Experience in email marketing, preferably within a service-oriented industry (B2C or B2B).
• Strong organizational, project management skills, and the ability to manage multiple projects simultaneously and meet tight deadlines.
• Proficiency in data analysis and reporting.

Superior Propane is Canada’s leading and reliable propane provider. Customers have trusted the experts at Superior to fuel their homes and businesses since 1951. Customer Focus, Performance, Safety, and Winning with People are the four key values that are the foundation of everything that we do.

"Here at Superior Propane we are an equal opportunity employer committed to the inclusion and accommodation of all individuals. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at [email protected] to let us know how we can enhance your experience."