Web/E-Commerce Coordinator

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company. Our hallmarks include a portfolio of iconic beverage brands—White Claw Hard Seltzer, Mike’s Hard Lemonade, Olé Cocktail Co. and Más+ by Messi—alongside a collection of luxury wineries in the Okanagan Valley, notably Mission Hill Family Estate, CedarCreek Estate Winery, Martin’s Lane Winery, and CheckMate Artisanal Winery.

The Web/E-Commerce Coordinator’s role is to design, create and deliver digital marketing programs to support IWBC expansion, growth and revenue, focusing on email and e-commerce channels. They are responsible for the execution of campaign elements in the appropriate channels to meet brand objectives, including aligned messaging and timing.

Accountabilities & Impact:

• Email Campaign Execution: Create, schedule, and deploy email campaigns from briefs, including promotional, automated, and lifecycle communications.
• E-Commerce & POS Management: Act as an expert resource for managing e-commerce sales and POS operations through Commerce7, overseeing product setup, and SKU management.
• Website Management & Design: Coordinate the development and ongoing maintenance of websites, including creating promotional landing pages and managing e-commerce functionalities such as carrots, pop-ups, seasonal updates, and product collections.
• List Management & Segmentation: Maintain accurate subscriber lists, segment audiences for targeted messaging, and ensure compliance with all applicable data and privacy regulations.
• Reporting & Insights: Monitor and analyze key email and website performance metrics (open rates, CTR, conversion rates), and communicate insights to the Digital Marketing team to support continuous improvement efforts.
  
  

Skills & Experiences Needed:

• Bachelor’s degree in marketing, business, commerce or other relevant education
• Minimum 1+ years of digital marketing experience, with demonstrated expertise across website management, digital advertising, email marketing, and social media platforms.
• Proven experience with e-commerce platforms, preferably Commerce7 or WineDirect.
• Previous experience in direct-to-consumer businesses, wine or beverage, hospitality goods, luxury products.
• Marketing agency experience considered an asset
  
  

Why Join Us?

Mark Anthony is committed to hiring, engaging, and growing qualified, talented, and motivated team members at every level of our organization. We offer competitive compensation that recognizes individual and company performance. The typical hiring range for this position is $48,000 - $55,000 annually complemented by a bonus plan; the base pay is determined by market location and job-related knowledge, skills, experience, and education.

As part of our Total Rewards program, we are also proud to offer:

• Company-matched RRSP contributions
• Extended health and dental benefits, and mental health plans with 24/7 access to a primary care physician via Lumino Health
• Maternity & Adoption Leave Top Up and Paid Secondary Caregiver Leave
• Paid time off
• An extensive offering of world leading learning and development programs to empower your career development – in-person and digital offerings with internationally renowned resources like Franklin Covey and Lumina.
  
  

At Mark Anthony, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft

We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious

We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility

We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive

We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.