Performance Media Buyer

Title: Performance Media Buyer

Reports To: Director of Performance

Job Type: Full-time

Overview

Involved Media is looking for a Performance Media Buyer with in-depth platform expertise, performance-driven thinking, and strong client management skills to join our growing team. This role is hands-on and execution-focused — ideal for someone who thrives working in-platform and takes pride in launching, managing, and optimizing digital campaigns that deliver real business results.

You’ll be responsible for the end-to-end activation and management of campaigns across channels like Google Ads, Meta, LinkedIn, TikTok, and more — including trafficking, QA, pacing, optimization, and performance reporting.

You will also be expected to effectively manage client communication, coordinate with vendors for direct buys, collaborate strategically with the planning team, and support training and development of colleagues.

If you're someone who enjoys working in-platform, owns performance results, and can confidently interact with clients and media partners, this is a great opportunity to grow as a digital media specialist and make a meaningful impact.

Key Responsibilities:

• Serve as the main client contact for assigned accounts, implementing and owning campaign performance across Google Ads, LinkedIn Ads, Meta Ads, Social Platforms (TikTok, Snap Chat, etc.) and other emerging platforms.
• Develop and oversee media strategies aligned to client objectives, including customer acquisition, brand growth, or lead generation.
• Own end-to-end campaign execution, including planning, trafficking, QA, launch, optimization, and reporting.
• Translate data into clear, actionable insights through performance reports and strategic recommendations.
• Monitor performance pacing and proactively manage budgets, bid strategies, and creative rotation.
• Be proficient in Keyword research, ad copy creation, competition analysis.
• Collaborate with specialists on keyword expansion, audience segmentation, A/B testing, and funnel optimization.
• Provide clear directions to creative and analytics teams, ensuring alignment across copy, visual, and targeting strategy.
• Keep clients informed on platform updates, industry trends, and testing opportunities.
• Identify opportunities for upselling or cross-channel integration to deepen client impact.
• Ensure full compliance with client brand standards and platform advertising policies.
• Provide guidance and training to junior team members.

Qualifications:

• Bachelor's degree or College Diploma with a preferred focus on Media, Communications and/or Business Marketing; or equivalent experience.
• 3-5 years of experience managing paid media campaigns across both Paid Search (Google Ads, Microsoft Ads) and Paid Social (LinkedIn, Meta, TikTok, etc.)
• Strong client-facing communication, presentation and reporting skills.
• Excellent organizational skills and attention to detail; comfortable managing multiple clients or projects at once.
• Proficient in campaign setup, structure, and optimization best practices.
• Hands-on experience with tools such as:
• Google Ads & Google Analytics (GA4)
• Meta Ads Manager
• Google Tag Manager (GTM)
• Familiarity with UTM tracking, conversion setup, and attribution models.
• Comfort working in a fast-paced, performance-oriented agency or brand-side environment.
• Proficient in Microsoft Office Suite.

Additional Assets:

• Proficient in working with Datorama, Looker Studio, etc.
• Skilled in managing Programmatic, CTV, YouTube.
• Experience in using bid management or workflow automation tools (e.g., SA360, Smartly.io, Skai).
• Hands-on with LinkedIn Ads Manager.
• Fluent in French.

In return, we offer you the following:

• A caring, diverse, and inclusive culture with an open, collaborative work environment where your ideas and input are valued.
• A flexible, hybrid approach to at-home and in-office work.
• Competitive health and dental benefits package, including health care spending account.
• Career development, training opportunities and tuition assistance.
• Gym access and wellness programs.
• RRSP matching program and additional allowances.
• Volunteering opportunities, fundraising and charitable through our donation matching program.
• Free parking, proximity to 2 major highways and a variety of restaurants in the East Beaver Creek neighborhood in Markham.
• 92% employee trust index score as measured by Great Place to Work Canada.
• An award-winning culture that has been recognized in the Globe & Mail and National Post.

What You Should Know

• This role does not qualify for LMIA.
• This hybrid role will require you to be in the Markham office eight days per month; our office is meant to be a space to collaborate with and connect with other team members.
• The salary range for this position is $60,000 - $70,000 per year, and individuals will be eligible to participate in our incentive program.

Learn More About Involved Media on Social Media

Our LinkedIn: Involved Media Canada

Involved Media’s Commitment to an Inclusive Hiring Experience

Involved Media is committed to creating a diverse and inclusive environment within our organization. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or status. If you require accommodation at any point in the hiring stages, please inform us so we can arrange reasonable and appropriate accommodation.

We appreciate your interest and advise that only those selected for an interview will be contacted.

We can’t wait to hear from you!