Director, Brand & Marketing

Girl Guides of Canada–Guides du Canada (GGC), a national membership-based organization, empowers every girl in Guiding to discover herself and be everything she wants to be. Our mission is to be a catalyst for girls empowering girls. Together, we’re building our vision of A better world, by girls .

GGC is actively searching for a Director, Brand & Marketing

• Remote work arrangement with access to Toronto, ON
  
  

About This Opportu Nity

As the Director, Brand & Marketing you will champion brand strategy to elevate the profile of the GGC legacy brand in Canada. Oversee marketing management, social media, and creative solutions, building a high performing Brand & Marketing function to support accelerated growth to serve more girls and yo uth.

Responsibilities Include

Brand Strategy

• Establishes and leads the Brand and Marketing function, providing both strategic advice to nurture the brand and hands-on management of the brand proposition.
• Develops and champions a compelling brand strategy, partnering with stakeholders inside and outside the organization to elevate the profile of GGC legacy brand in Canada through exceptional brand storytelling
• Implements brand management to foster a consistent brand voice and brand experience across all touchpoints.
  
  

Marketing Management

• Spearheads partnering with BBD’s client groups to deliver effective, coherent marketing strategies across audiences, channels, impact areas and member journeys.
• Leads and oversees marketing management to plan, execute, deploy and evaluate marketing campaigns across a variety of channels, teams, and tactics.
  
  

Social Media & Digital Communities

• Oversees GGC’s social media strategy, leveraging digital communities and social channels to drive community engagement and impact.
• Oversees digital marketing, ensuring that effective search engine optimization, retargeting, conversion tracking, and platform strategies are in place.
  
  

Creative Solutions

• Oversees creative direction and provision of visual creative content, products, tools and materials to support campaigns and initiatives, such as graphic design, video, packaging, etc.
• Establishes and leads a visual creative solutions centre of expertise, ensuring effective planning, collaboration, workload management, and brand consistency.
  
  

Stakeholder Collaboration

• Nurtures effective relationships with key stakeholders and partners to ensure alignment and advance strategic initiatives.
• Oversees market research initiatives and collaborates with Research & Data team on internal research and data initiatives to inform brand, marketing and enterprise-wide strategies.
• Ensures brand and marketing activities are aligned with GGC's DEIA (Diversity, Equity, Inclusion, and Accessibility) principles.
  
  

People Leadership

• Builds, develops, manages, and coaches the Brand & Marketing team, fostering a collaborative, inclusive and high-performance environment.
• Manages talent and external agency relationships to ensure BBD is equipped with the appropriate mix of expertise in marketing strategy, channels, platforms, and tactics.
• Leads operational planning, budget management, functional performance measurement, and outcomes evaluation for the Brand and Marketing function, continuously raising the bar and driving innovation.
  
  

You are an ideal candidate if you have:  Education, Designations, and Certifications:

• Bachelor’s degree in a relevant discipline, such as Marketing, Business Administration, or related field; advanced degree preferred. A diploma with extensive marketing experience may be considered.
  
  

Prior Work Experience

• Minimum of 7-10 years’ experience in progressive marketing and brand management roles, with expertise in brand storytelling, campaign development, product marketing and multi-channel strategy.
• Proven track record and expertise in brand strategy - experience working with legacy brands is an asset.
• Proven experience in developing and executing brand and marketing strategies preferably in one of: cause marketing, youth development focused, or not-for-profit environments.
• Proven experience leading marketing or creative services teams, including establishing and operating new teams or service delivery models.
• Proven experience advising executives and senior management.
• Experience with contact management best practices, data protection standards, and compliance with regulations such as CASL, PIPEDA, and other applicable frameworks.
• Experience with social media management, including platform strategy, content creation, and analytics.
• Experience building strong relationships and navigating buy-in with boards, volunteers, community members and influential stakeholders.
  
  

Competencies (Knowledge, Skills, & Abilities)

• Exceptional communication, presentation, and storytelling skills to engage and influence diverse stakeholders.
• Strong understanding of industry trends in brand strategy, marketing management, multi-channel strategy, social media strategy, particularly in a nonprofit context.
• Nuanced understanding of branding and marketing strategies and tactics, across a range of domains/disciplines.
• Strong analytical, decision-making and project management skills.
• Strong business acumen, including ability to leverage data to optimize marketing campaigns, improve ROI and drive impact.
• Proactive and adaptable, willing to be hands-on with strategic positioning or tactical execution when needed.
• Proficient in collaboration tools, digital marketing tools, social media platforms, marketing analytics, and Microsoft Office; familiarity with CRM systems is an asset.
• Leadership and team management skills, with experience mentoring marketing professionals and coaching high performing team.
  
  

Benefits

What’s in it for you?

• We offer generous health benefits (Health, dental, vision, Health Service Spending Account).
• Paid time off.
• Eligible to join the pension plan after 12 months
• Collaborative remote work environment.
• Fun and friendly work environment and work-life balance.
  
  

Hiring Range $103,400 - $122,000 annually

If this sounds like a job tailor-made for you, apply today!

This position will remain open until filled. Interviews will be conducted on a rolling basis.

Submissions without a cover letter will not be considered. Please note that GGC accepts all genders for job applications. We encourage all candidates to apply, even if they do not meet all the job requirements.

GGC is committed to diversity, equity and inclusion. We value a recruitment and selection process that is inclusive and barrier-free, and we encourage applications from people who are racialized,

Indigenous, people from the 2SLGBTQI+ community, people with disabilities

and other equity seeking groups. GGC welcomes girls and women – cisgender and transgender – as well as non-binary people who are comfortable in spaces that focus on and are driven by the experience of girls.

Upon request, Girl Guides of Canada-Guides du Canada will make available accommodations during the recruitment process. Please note we do not require applicants to identify as a person with disability, or to disclose their disability, to request or access accommodation. Accommodation requests should be made in advance to People & Culture.

We thank all candidates for their interest. Only those selected for an interview will be contacted.