Director of Marketing
Vencora
Date: 14 hours ago
City: Toronto, Ontario
Contract type: Full time

Vencora Business Unit
Job Summary:
As Vencora continues to grow, we’re expanding our M&A marketing function to support our acquisition strategy and strengthen our presence among founders, investors, and financial intermediaries.
We’re looking for a Director of Marketing to lead the development and execution of a marketing strategy that positions Vencora as the acquirer of choice in the global software space working closely with M&A deal teams. You’ll be responsible for telling our story to the market, shaping our brand, amplifying our voice, and building high-impact content and campaigns that support deal origination and founder engagement.
This is a unique opportunity for a strategic marketer with a passion for M&A, storytelling, and digital excellence to help define how Vencora shows up to software founders, institutional investors, financial intermediaries, and the broader financial services software community.
Job Description
Key Responsibilities
M&A-Focused Strategic Brand Leadership
At Vencora, you’ll play a key role in shaping the voice and identity of a fast-growing software acquirer. Your work will directly impact brand equity, founder relationships, and our acquisition pipeline. If you thrive at the intersection of marketing and M&A and want to help define the brand of a trusted global acquirer — we’d love to hear from you.
Worker Type
Regular
Number Of Openings Available
1
Job Summary:
As Vencora continues to grow, we’re expanding our M&A marketing function to support our acquisition strategy and strengthen our presence among founders, investors, and financial intermediaries.
We’re looking for a Director of Marketing to lead the development and execution of a marketing strategy that positions Vencora as the acquirer of choice in the global software space working closely with M&A deal teams. You’ll be responsible for telling our story to the market, shaping our brand, amplifying our voice, and building high-impact content and campaigns that support deal origination and founder engagement.
This is a unique opportunity for a strategic marketer with a passion for M&A, storytelling, and digital excellence to help define how Vencora shows up to software founders, institutional investors, financial intermediaries, and the broader financial services software community.
Job Description
Key Responsibilities
M&A-Focused Strategic Brand Leadership
- Lead the development and execution of a marketing strategy and implementation plan aligned with Vencora’s acquisition goals
- Position Vencora as a founder-friendly, trusted acquirer in the financial software ecosystem
- Own and evolve brand messaging to ensure clarity, consistency, and alignment with corporate goals
- Proactively identify marketing risks and develop mitigation strategies
- Lead the overhaul and management of Vencora’s website to reflect our M&A focus, portfolio growth, and thought leadership
- Create compelling marketing content including founder case studies, acquisition announcements, videos, and newsletters
- Lead SEO/SEM and social media efforts to increase visibility among target audiences
- Develop and execute communication plans to support acquisition announcements
- Coordinate with key stakeholders (employees, press, partners) to control the narrative
- Act as a liaison with financial services industry media, coordinating press releases, interviews, and media briefings
- Partner with the M&A team to develop high-quality marketing materials for founder outreach, presentations, and founder communications
- Align marketing initiatives with deal origination strategies and pipeline priorities
- Lead Vencora’s presence at M&A, private equity, and software industry events and trade shows
- Plan and co-host events to build relationships with founders, advisors, brokers, and bankers
- Own and manage marketing budget, measure and assess ROI
- Build and scale marketing tools, content systems, and analytics infrastructure
- Manage external vendors and freelancers (design, web, copywriting) as needed
- Track marketing KPIs related to M&A funnel performance and brand awareness leveraging internal CRM
- Cultivate a high-performing, collaborative, and motivated team who understand and demonstrate how their role contributes to the bigger picture, setting and driving the culture across the function
- People management of direct reports including the attraction and retention, development and building capability, engagement, establishing scorecards and KPIs, and monitoring and measuring progress
- 12–15 years of experience in marketing, ideally in M&A, private equity, B2B software, or financial services
- Strong understanding of the vertical market software industry and founder-led businesses
- Proven success in developing brand and marketing strategies to support deal origination
- Excellent storytelling, content creation, and communication skills
- Experience building and scaling digital marketing infrastructure (web, SEO/SEM, analytics)
- Collaborative mindset and ability to work closely with investment professionals
- Self-motivated, detail-oriented, and capable of managing multiple initiatives simultaneously
- Bachelor’s degree in marketing, business administration, or related field; Master’s or MBA is an asset
- High proficiency in written English
At Vencora, you’ll play a key role in shaping the voice and identity of a fast-growing software acquirer. Your work will directly impact brand equity, founder relationships, and our acquisition pipeline. If you thrive at the intersection of marketing and M&A and want to help define the brand of a trusted global acquirer — we’d love to hear from you.
Worker Type
Regular
Number Of Openings Available
1
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