Manager, Vendor Loyalty Program Management - Mass Programs

Whether shopping for your favourite foods, daily essentials, or little indulgences, the PC Optimum loyalty program helps Canadians live life well by delivering unparalleled customer value and utility through personalized offers, rewards, and experiences. As part of the Loyalty team at Loblaw, you will be part of a group that drives the future direction of Canada's largest and most loved loyalty program.

As the Manager, Vendor Loyalty Program Management - Mass Programs, you will oversee operations for vendor-funded, enterprise-wide PC Optimum campaigns planned in collaboration with Loblaw vendors (i.e., primarily consumer packaged goods companies). You will also enhance our capabilities and offerings for vendors to reinforce the value of PC Optimum as an effective promotional vehicle to help grow investment, and partner with retail divisional teams to evangelize the use of mass loyalty offers with a focus on driving ROI.

Please note this position is based out of Loblaw's Downtown Toronto office (500 Lake Shore Blvd W) or Brampton HQ (1 President's Choice Circle). The incumbent will be expected to work in the office 4 days per week.

What you'll do

• Partner with category and divisional loyalty teams to oversee the efficient and effective usage of mass vendor loyalty investment, including measuring outcomes to ensure vendor investment is deployed efficiently to maximize customer (e.g., offer relevance), vendor (e.g., ROI), and loyalty (e.g., points issuance) outcomes
• Use indirect influence to improve the performance of mass loyalty campaigns by evangelizing vendor loyalty opportunities with the retail divisions (e.g., sharing best practices, building playbooks)
• Leverage a variety of customer, vendor, and retail data sources to make recommendations on vendor loyalty promotional programs, tactics, and offer specifications
• Project-manage and work with internal teams to build new and optimize existing processes (e.g., automating manual work) and tooling (e.g., standing up new dashboards to measure performance) to maximize efficiency of team operations and vendor outcomes
• Partner with Procurement to originate and solution new opportunities to grow vendor loyalty revenue (e.g., integrating new offer types, developing sales materials)
• Provide ultimate accountability for mass vendor loyalty campaign execution as the "last line of defense" to ensure execution quality, customer experience, and adherence to internal campaign execution SLAs for centrally planned campaigns (e.g., Moredays offers)
• Lead the investigation of issues (e.g., offer collisions, keying errors) and administrative activities (e.g., financial reconciliation, maintaining budgets)
• Across all of the above responsibilities, collaborate with cross-functional stakeholders including but not limited to Retail Divisions, Procurement, Loyalty Operations, Loyalty Analytics, Loyalty Portfolio, and Advance

Does this sound like you?

• Retail familiarity. You have 4+ years of relevant experience. Experience working in the grocery and/or health and beauty industries, or in retail promotions, merchandising, and/or trade/shopper marketing roles is preferred. Bonus points if you have people leadership experience
• Exceptional data fluency. Strong promotions are grounded in data-led insights and you'll be expected to analyze and summarize data from a variety of internal and external data sources to inform recommendations
• Ability to collaborate with and influence a wide array of stakeholders. You will be expected to build strong relationships and trust in a matrixed organization, including by indirectly influencing upward and cross-functionally
• Comfort thinking critically, including about ambiguous problems. As a key member of the team responsible for Loblaw's loyalty strategy, you will be tasked with solving challenging and ambiguous problems
• Effective communication and synthesis skills. You will often be called upon to present your findings and recommendations to groups of varying sizes and seniority. Comfort with storytelling and presenting will be key
• Strong intangibles. Attention to detail, problem-solving, critical thinking skills, and the ability to work independently come natural to you