Digital Marketing Specialist

Employment: Full-time

Location: Surrey, BC, Canada

Do you want to unleash your vision and creativity on a massive scale? Join Creator Warehouse, the creative force behind lttstore.com and products for our YouTube tech channels like Linus Tech Tips (LTT), ShortCircuit, TechLinked, and more. Bring your innovative and unique ideas to life, make an impact, and see your work in the hands of over 16 million tech enthusiasts worldwide!

As the Digital Marketing Specialist, you will be responsible for developing and executing strategies to drive brand awareness, customer engagement, and online sales. You will manage the marketing calendar and optimize Creator Warehouse advertising campaigns. If you’re always ahead of the curve in identifying opportunities, risks, and industry trends across various platforms, this is the perfect role for you.

As the Digital Marketing Specialist, your responsibilities include, but are not limited to, the following: 

Duties:

• Support management of the team's comprehensive marketing strategies to drive brand awareness and customer engagement
• Manage all content marketing efforts, including internal marketing calendar, product and website content, blogs, social media, and email marketing.
• Implement SEO and SEM strategies to improve organic search rankings and website visibility
• Analyze campaign performance using Google Analytics, HubSpot, and other data tools to drive weekly internal recaps for digital marketing performance and ROI
• Manage and execute all product launches through developing timelines, coordinating product shoots, content creation and product launch plans for all LTTstore sites
• Present findings and build consensus internally and externally, equipping our team with holistic decision-making 

Job Requirements

• Bachelor’s Degree in Business Administration, Marketing, or a related field.
• 3 years of experience in digital marketing or related roles.
• Collaborative with a strong analytical mindset and communication skills to work cross-functionally with other Linus Media Group and Creator Warehouse teams. 
• High proficiency in digital marketing tools such as Google Analytics, and Microsoft Office Suite.
• Customer-oriented with strong judgment skills and attention to detail and accuracy
• Ability to work independently, prioritize tasks, and manage multiple competing demands

Compensation:

For this position, the typical hiring salary range falls between $60,000 and $80,000 CAD per year. The base pay is based on market location and may vary depending on job-related qualifications such as knowledge, skills and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives.