Product Marketing Specialist

As part of our Global Product Marketing team, you’ll help support our go-to-market (GTM) strategies for new products and features, create compelling narratives and sales collateral, conduct competitive and market research, assist with internal training, and track key performance metrics to drive product adoption and growth. You’ll collaborate closely with teams across product, sales, and marketing to ensure alignment and drive success.

What you'll do:

• Messaging & Positioning: Develop clear, differentiated messaging and positioning for our demand-side solutions
• Go-to-Market (GTM): Support go-to-market planning by creating foundational materials such as pitch decks, one-pagers, FAQs, and product external communication campaigns (emailing)
• Sales Training: Communicate our product value—working closely with Sales, Sales Enablement, and Marketing teams
• Market & Competitive Intelligence: Conduct market, customer, and competitive analysis to build positioning and influence product evolutions
• Customer & Use Case Definition: Help define target customer segments, understand key pain points, and articulate how our solutions address their need
• Project Management: Coordinate day-to-day Product Marketing tasks and collaborate closely with key stakeholders in Product, Sales, Sales Enablement and Marketing
  
  
  

Who You Are:

• You have a solid understanding of digital advertising and the programmatic ecosystem
• You bring 2 -5 years of experience in a product marketing, marketing, or product-focused role—ideally within the ad tech or media industry
• You're a quick learner who can take technical concepts and translate them into clear, compelling marketing messages
• You are data-driven and comfortable using insights to inform messaging and go-to-market strategies
• You’re a strong communicator—both in writing and presentations—and excel at simplifying complex ideas
• You’re highly organized, with strong project management skills: able to manage multiple priorities, stakeholders, and deadlines
• You collaborate well across teams and are an effective team player
  
  
  

About us

Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising.

Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ’s advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes.

With a focus on privacy-first programmatic video, CTV, and data-driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy.

The company’s global expertise is also backed by a team of over 750 employees across 19 countries.

As a proud recipient of the HappyIndex@Work label, Equativ is committed to providing a dynamic, flexible workplace where employees thrive, grow, and excel in both their professional and personal lives.

Come and lead the charge with us in building a transparent ecosystem based on quality!

Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at [email protected]