Marketing Manager

MacDonald Search Group


Date: 2 weeks ago
City: Cranbrook, British Columbia
Contract type: Full time

Looking for a career move that comes with a serious lifestyle upgrade? Our beverage alcohol client in the East Kootenays of beautiful BC is hiring a Marketing Manager—and if you’ve ever dreamed of trading long commutes for mountain views and a true work-life balance, this might be your perfect fit.


As the Marketing Manager, you will oversee the Marketing Department, leading all marketing projects, branding, and design work. This position requires an expert communicator with sound knowledge of website maintenance, search engine optimization, and running social media campaigns. The successful candidate will be an experienced leader who is enthusiastic to provide mentorship and hands-on support to their team.


Key Responsibilities:

  • Leading all marketing projects and campaigns from inception to execution
  • Direct supervision, training, and mentorship of a small Marketing team
  • Leading all branding and packaging work from artwork through to final printing
  • Managing in-house and external design development, concept, and implementation
  • Overseeing public relations including liaising with press and approving newsletters, press releases, and blogs
  • Ensuring internal and external brand consistency for both existing and new products
  • Providing marketing support to the Tasting Room as required including signage and merchandise design
  • Assisting with social media including content creation, proofreading, and editing as needed
  • Participating in product planning and launches with other managers


Key Qualifications:

  • Diploma or Degree in Marketing, Communications, Business, Design or related discipline
  • 5+ years of professional experience in a marketing role
  • 3+ years leadership experience with direct reports
  • Experience in marketing/design in the craft beer, alcoholic beverage, or consumer packaged goods sector considered a strong asset
  • Experience running marketing and promotional campaigns and projects
  • Hands-on graphic design experience considered a strong asset
  • Excellent written and verbal communication skills with an emphasis on proofreading, grammar, and content creation
  • Proficient in Microsoft Office programs and Adobe Creative Suite
  • Self-motivated, proactive, and able to work with minimal supervision
  • Solid knowledge of SEO and targeted marketing required
  • Strong time management and attention to detail


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