Web Analytics & UI UX Analyst (36099)

Web Analytics & UI/UX Analyst (Contract)

Overview

Seeking a Web Analytics & UI/UX Analyst to assess website traffic, user behaviour, and navigation patterns using

Google Analytics (GA4) and related analytics/UI/UX tools. The resource will provide insights into how visitors interact with the website and identify opportunities to improve user experience.

Key Responsibilities

• Analyze Google Analytics (GA4) data to track website traffic, user journeys, and navigation patterns.
• Identify which pages users visit, which they bypass, and where they exit the website.
• Monitor key website metrics, including page views, engagement, click paths, and conversion rates.
• Develop reports and dashboards highlighting user behaviour and website performance.
• Utilize UI/UX analytics tools such as Hotjar, Microsoft Clarity, or similar to assess user interactions.
• Provide actionable recommendations to improve website navigation, usability, and engagement.

Required Skills

• Hands-on experience with Google Analytics 4 (GA4) and website analytics.
• Strong understanding of user journey analysis, behavioural tracking, and web metrics.
• Familiarity with UI/UX analysis tools, heatmaps, and session recordings.
• Ability to interpret analytics data and communicate findings to stakeholders.
• Experience with Google Tag Manager (GTM) and Looker Studio considered an asset.

,