Social Media Coordinator

Position: Social Media Coordinator

Department: I ntegrate d Mar keting

Term: Full Time , on goin g ( 40 hours /week)

Reports to: Integrated Marketing Manag er

Location: Langley, BC (In Office 4 days)

Salary range: $ 48,000- $52,000 per annum

Focus on the Family Canada is a Christian not-for-profit dedicated to helping families thrive since 1983 . Through our programs, resources, and initiatives, we support individuals and families in navigating life's challenges with faith, resilience, and love. Rooted in biblical values, we believe in fostering strong, healthy relationships and empowering communities through compassionate and faith-based support. Learn more at www.focusonthefamily.ca

About The Opportunity

We are seeking a full - time S oc ial Me dia Coor dinator who will help to expand Focus on the Family Canada's digital reach, engagement, and ministry impact by delivering compelling social media experiences that connect audiences with biblical resources, ministry initiatives, and organizational priorities.

In this role, you will transform existing content - including articles, videos, podcasts, e-books, campaigns, and ministry resources , into engaging social media experiences tailored to each platform . You will also collaborate with ministry leaders and subject matter experts to identify and capture stories, testimonials, and meaningful ministry moments that can be transformed into engaging social media content .

Why Join Us?

• Be part of a mission-driven team that makes a tangible difference in the lives of families.
• Work in an organization that prioritizes faith, social responsibility, and holistic family support.
• Enjoy a collaborative and supportive work environment with opportunities for professional growth.
• Enjoy g enerous paid time off and leave to ensure you have time to recharge.
• C omprehensive extended health benefits to promote physical and mental well-being .
• Provision of Employee Assistance Program (EAP) including counseling to support mental health.
• Enjoy staff discounts on all Focus on the Family resources and materials.
• RRSP Matching starting at 5% after a year of continuous employment to help plan your financial future.

What’s the job?

The Social Media Coordinator is responsible for supporting the success of key departmental priorities through the following areas:

• Social Media Strategy & Audience Growth
• Grow Focus on the Family Canada ’s digital presence and influence by implementing social media strategies that support organizational priorities, ministry objectives , campaigns, fundraising initiatives, and audience engagement goals .

Success Looks Like

• Growth in followers, subscribers, and online community size.
• Increased reach, impressions, and audience engagement.
• Consistent execution of social media content calendars and campaign priorities .
• New opportunities for social growth and audience development are identified and implemented.
• Social channels contribute to ministry awareness and organizational objectives .
• Content Development & Publishing
• Ensure Focus on the Family Canada 's ministry content is transformed into engaging, relevant, and platform-optimized social media experiences that strengthen brand awareness, audience engagement, and ministry impact.
• Develop relationships with ministry leaders and internal subject matter experts to identify and capture stories, insights, interviews, testimonials, and ministry moments that can be transformed into engaging social media content.
• Produce and coordinate short-form video content (e.g., Reels, Shorts) in collaboration with Creative Services and Media Production to maximize audience engagement across social platforms.

Success Looks Like

• Content calendars are executed consistently and on schedule.
• Social content reflects Focus on the Family Canada 's voice, brand, and ministry values.
• Increased awareness and utilization of Focus on the Family Canada resources and ministries.
• Campaigns, events, resources, and ministry initiatives receive timely and effective social media support.
• Content performance meets or exceeds established engagement objectives .
• Community Engagement and Management
• Foster healthy, engaged, and mission-aligned online communities that encourage meaningful interaction while protecting and enhancing Focus on the Family Canada 's reputation.

Success Looks Like

• Audience inquiries and interactions receive timely responses.
• Online engagement remains respectful and aligned with established guidelines.
• Engagement levels increase across key social platforms.
• Escalation procedures are followed appropriately when sensitive issues arise.
• Positive online community engagement and audience experience.

• Analytics, Insights and Continuous Improvement
• Use social media data and audience insights to improve content effectiveness, optimize campaigns, and support informed marketing decisions.
• Preparation of monthly reports and campaign summaries for the Marketing Manager.

Success Looks Like

• Regular reporting provides actionable insights to leadership .
• Content decisions are informed by performance metrics and audience behavior.
• Engagement, conversion, and traffic performance improve over time.
• Emerging trends and opportunities are identified and evaluated.
• Recommendations result in measurable analytics and performance improvements.

About You

• A deep commitment to the mission, vision, and values of Focus on the Family Canada and a growing, personal relationship with Jesus Christ.
• Bachelor's degree or diploma in Marketing, Communications, Digital Media, Public Relations, Business, or a related field, or equivalent combination of education and experience .
• 2+ years of experience managing social media for a brand, organization, or agency with strong understanding of content marketing, digital marketing, audience engagement, SEO and social media optimization best practices .
• Excellent writing and storytelling skills, with a strong grasp of grammar and punctuation.
• Strong understanding of Facebook, Instagram, TikTok, YouTube , X, Pinterest, and evolving social platforms, along with experience using social media scheduling and analytics tools.
• Experience adapting long-form content into short-form, highly engaging social media content such as Reels, Shorts, and TikTok s.
• Familiarity with Canva and basic understanding of photography, video editing, and graphic design principles ; Experience working with HubSpot or other marketing automation platforms is an asset.
• Experience working in a non-profit or ministry environment is an asset.
• D etail-oriented, with the ability to follow established processes, and deliver accurate , high-quality work on time in a fast-moving, rapidly changing environment.
• Strong communicator with the a bility to warmly relate and communicate effectively, both verbally and in writing .

Other Requirements

This important role requires an individual who is able to sign and adhere to our Christian Foundations and Standards.

We thank everyone for their interest in this role. To better manage our resources, please note that only shortlisted candidates will be contacted for next steps.

Please visit our careers page to see more job opportunities.