Copywriter

Location: Victoria, BC (in office)

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‍ Type: Full-time

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Our agency is growing and we're looking for a motivated and coachable agency copywriter with a background in persuasive conversion-oriented copywriting and creative strategy and thinking for websites, videos, and ads for software, gaming products and travel brands.

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What you'll do

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• Contribute headline and copy ideas in creative concepting sessions
• Conducting client and customer interviews to inform content strategy and sales narrative for websites, videos, and ad campaigns
• Performing competitor and audience research
• Studying Google Analytics and other heat mapping tools to inform IA and content strategy
• Performing SEO keyword research
• Creating sitemaps and IA diagrams
• Write persuasive conversion-oriented copy for web pages
• Write copy for marketing materials, such as sales presentations and pitch decks
• Write long form content like blog posts and case studies
• Participate in the website content QA process
• Write digital ads
• Write scripts for video ads and product explainer videos
• Efficiently managing your priorities to ensure project timeline and due dates are met
• Clearly communicating, well in advance, dependencies or missing assets / resources and problems that might prevent you from achieving your milestones and due dates ‍

Tools our copywriters are fluent in:

• Web docs: Google Docs, Google Sheets
• Figma
• Xmind
• Presentation software: Canva, PowerPoint, Google Slides
• CMS: Webflow, WordPress, and Mailchimp
• Google Meet
• Loom

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What you'll bring

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We are committed to training; however, candidates must demonstrate a clear understanding of the differences between content writing and copywriting. Here are the skills you'll need to be successful at this position. If you don't meet 100% of this criteria, we still encourage you to apply.

• A college or university diploma or degree in Business, Psychology, English, or another Humanities
• A command of the English language
• Proven ability to adhere to brand and voice guidelines
• Ability to quickly learn and understand technical software products
• A disciplined approach to managing your own projects
• Attention to detail and immaculate file organization
• A basic understanding of conversion rate optimization (CRO)
• Experience working inside of content management systems
• Experience in keyword research and a basic understanding of on-page SEO
• Knowing when to apply the old Oxford Comma ‍

Nice to have:

• A keen interest in positioning
• A love for storytelling
• Experience in conversion optimization
• Experience with content management systems, such as WordPress, Webflow, Contentful, and Mailchimp
• An interest in learning web development technologies like HTML, CSS, and Javascript

‍ About One Net

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At One Net, you'll work alongside global tech brands (SteelSeries, Lenovo) and ambitious startups, plus tourism brands (Destination Vancouver, Visit Haywood) reimagining how people discover a place. We're a small, agile team with a high bar built on curiosity, craft, teamwork, accountability and results.

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We offer

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• Competitive compensation + profit sharing + ESPP
• Comprehensive health & dental coverage
• Paid holiday closure (in addition to vacation) + flex hours
• Education and wellness allowances
• Team outings
• Dog-friendly downtown Victoria office
• Parking and transit allowance

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How to apply

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Remote work will not be considered. All candidates must hold a Canadian SIN. ‍

Send your resume and cover letter to ***email_hidden*** with the subject line "Copywriter." Emails with different subject lines risk not being seen. ‍

We look forward to hearing from you.