Marketing & Sales Operational Lead

As the Marketing & Sales Operations Lead, you will play a pivotal role in executing strategic marketing plans and developing CRM processes to support sales growth across Universal Truck and Trailer's diverse business units. Your focus will be on generating high-quality leads, enhancing our digital footprint, and ensuring that marketing efforts directly contribute to measurable revenue outcomes. This role is integral to the company's success, as it bridges the gap between marketing and sales, fostering a cohesive and productive environment.

• Execute marketing strategies and campaigns to generate leads and enhance brand visibility.
• Develop and maintain CRM systems and processes to support sales performance.
• Collaborate with sales teams to understand their needs and provide effective solutions.
• Analyze marketing data and provide insights to optimize campaigns and strategies.
• Ensure a strong digital presence through website optimization, social media engagement, and online advertising.
• Build and nurture relationships with key stakeholders and partners to support sales efforts.
• Stay updated with industry trends and best practices in marketing and sales operations.
• Manage and mentor a team of marketing and sales operations professionals.
• Ensure compliance with company policies and procedures in all marketing activities.

• Post-secondary education in Marketing, Business, or a related field
• 5+ years of experience in marketing and sales operations, with a proven track record.
• Strong leadership and management skills, with the ability to mentor and guide a team.
• Excellent analytical and problem-solving abilities, with a data-driven approach.
• Proficiency in CRM software and digital marketing tools.
• Strong communication and collaboration skills, with the ability to build relationships.
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of industry regulations and best practices in marketing and sales.
• Creative thinking and a results-oriented mindset.
• A passion for continuous learning and staying updated with industry trends.

Universal Truck and Trailer is Atlantic Canada's largest heavy-duty truck dealership featuring the most up-to-date dealer service bays in Southern New Brunswick and Prince Edward Island. We are an authorized sales, service, parts and warranty dealership for premium products Freightliner and Western Star Trucks. In addition, we service most makes and models for class 6, 7, and 8 vehicles, including luxury class RVs. We focus on exceeding customer requirements through continuously developing our team and building technical capabilities.

Founded in 1882, J.D. Irving, Limited (JDI) operates in Eastern Canada (New-Brunswick, Nova Scotia, Prince Edward Island, Québec, Ontario, Newfoundland and Labrador), as well as in USA. We are a team of 20,000 dedicated employees. At J.D. Irving, Limited, you are part of a dynamic team of professionals who lead with integrity and are passionate about delivering results. With a culture that nurtures talent and creates an inclusive workplace, you can grow your career across our various operating divisions.

We are committed to creating accessible environments for our colleagues, candidates, and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary, or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Worried you do not meet all the requirements? Studies have shown that many applicants apply only to job opportunities when they feel they meet 100% of the criteria. We promote an inclusive environment where everyone is appreciated, recognized, and empowered to contribute fully. If you are interested in this position but are worried you did not meet all the requirements, we would encourage you to still apply.

Our recruitment advisors and hiring teams will utilize human screening combined with AI technology to help identify the skills and qualities that matter most to our business, while safeguarding your privacy and using AI responsibly.

We appreciate your interest in our company however only those candidates selected for an interview will be contacted.