Demand Generation Content Specialist
Intrigue Media
Full-Time
In-Office, Hybrid (Guelph, ON)
$50,000-$65,000
At Intrigue, our mission is Empowering Leaders to Strengthen Communities.
We believe strong businesses create opportunities for employees, families, clients, and the communities they serve. That’s why we help ambitious landscape entrepreneurs grow through better marketing, stronger leadership, and practical business education.
Every week, we create valuable content. We record conversations with industry leaders on the IM Landscape Growth Podcast. We capture remarkable client success stories. We host events. We develop educational resources. We work alongside some of the best landscape companies across North America and learn something worth sharing every day.
We’re looking for someone to help build the marketing engine that turns our expertise into awareness, trust, and qualified demand for Intrigue.
This is not a client-facing agency role. You won’t be managing marketing for landscape companies. You’ll be responsible for helping market Intrigue.
This is a demanding role with high expectations. You’ll have a great deal of autonomy, but autonomy here comes with accountability. We trust people to use good judgment, take ownership, follow through, and continuously improve. You’ll receive feedback, you’ll be expected to learn quickly, and you’ll often be asked to solve problems that don’t yet have a playbook.
If you’re looking for a predictable marketing job with clearly defined processes and detailed instructions, this probably isn’t the right fit.
If you’re energized by ownership, continuous improvement, and the opportunity to help build something exceptional, we’d love to hear from you.
What You’ll Do
You’ll play a key role in growing Intrigue’s audience and generating qualified demand across North America.
You’ll turn the expertise we’re already creating into marketing that helps more landscape business owners discover Intrigue. That could mean promoting a new episode of the IM Landscape Growth Podcast, transforming a client success story into a case study and social campaign, creating assets for paid advertising, developing an educational resource, capturing content at an industry event, or repurposing a webinar into content across multiple channels.
You’ll work closely with our Demand Generation team to create, distribute, and continuously improve content across social media, video, email, our website, paid advertising, and events.
We’re not looking for someone to simply keep a content calendar full. We’re looking for someone who wants to help build the demand generation engine that fuels Intrigue’s growth.
Audience Growth & Content Distribution
Create and distribute content that helps more landscape business owners discover Intrigue by repurposing our best ideas across social media, video, email, our website, and other marketing channels.
Podcast Growth & Promotion
Turn every episode of the IM Landscape Growth Podcast into multiple high-quality marketing assets, including clips, graphics, audiograms, short-form video, and promotional campaigns.
Demand Generation Campaigns
Create educational resources, lead magnets, email content, landing pages, and paid advertising creative that attracts qualified landscape business owners into the Intrigue ecosystem.
Client Success Stories & Social Proof
Transform client results into compelling stories, testimonials, videos, and case studies that build trust and demonstrate the impact of partnering with Intrigue.
Events & Community Engagement
Promote, capture, and extend the value of webinars, conferences, workshops, and other industry events through thoughtful content before, during, and after each event.
Success in this role isn’t measured by how much content you produce. It’s measured by whether more of the right people discover Intrigue because of your work.
Who We’re Looking For
We’re looking for someone who can take raw ideas and turn them into powerful marketing that commands attention, earns trust, and drives real business growth.
You’ll bring experience with
Creating native content across LinkedIn, Instagram, Facebook, YouTube, TikTok, and other digital channels
Hands-on video editing (CapCut, Premiere, DaVinci Resolve, Riverside, or similar): short-form, podcast clips, audiograms, testimonials, event recaps
Creating social graphics, lead magnets, marketing collateral, and other creative assets using Canva, Adobe Creative Suite, or similar tools.
Writing and storytelling across long- and short-form content: hooks, captions, and copy that fit the platform and the audience
A working understanding of how channel activity drives awareness, engagement, and leads
Content marketing, demand generation, audience growth, brand building, and lead generation
Developing creative for paid advertising campaigns
Assets
Experience producing paid-ad creative and multiple variations from one brief
B2B or business-owner audiences; home services, trades, or landscaping
Podcast production, event marketing, photography/videography
Comfort on camera
Social scheduling and analytics tools, and email platforms
What Success Looks Like
Success in this role is driven by your ability to consistently turn ideas into content that attracts, engages, and builds trust with landscape business owners.
Your First 90 Days
Success means quickly understanding our audience, internalizing our brand voice, and taking ownership of recurring content initiatives. You demonstrate momentum by shipping consistently, applying feedback, and contributing content that aligns with our standards and resonates with the right audience.
Your First 12 Months
Success means becoming a reliable driver of demand generation. You consistently produce high-quality content that expands our reach, strengthens our brand, and supports lead generation efforts. You identify opportunities to improve performance, contribute to more efficient content systems, and play a meaningful role in growing our audience, podcast reach, and overall impact.
Before You Apply
We’re intentionally selective because we care deeply about the people we bring onto our team. If you’re excited by the challenge of helping build Intrigue’s demand generation engine, we’d love to hear from you.
Recruitment Process
To help us identify candidates who are genuinely interested in the role, we may ask applicants to complete short written responses and other role-related assessments as part of the recruitment process.
Intrigue may use technology, including artificial intelligence (AI), to support certain aspects of recruitment, such as reviewing applications, organizing candidate information, and assisting with candidate screening. AI is used as a decision-support tool only. All hiring decisions are made by members of the Intrigue team.
This posting is for a new position within the company.
Accessibility & Inclusion
Intrigue Media Solutions Inc. is an equal opportunity employer committed to fostering an inclusive, accessible, and equitable workplace where all applicants and team members are treated with dignity and respect. We are committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA), the Ontario Human Rights Code, the Employment Standards Act (ESA), and all other applicable employment legislation. Accommodations are available upon request throughout the recruitment, selection, and employment process. If you require accommodation at any stage, please contact [email protected] or call 1-877-240-0305. We will work with you to meet your needs in a timely and respectful manner.
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