Content Marketing Strategist

Full-Time | In-Office, Hybrid | $60,000-$65,000 per year

Content is easier to create than ever before. Great content is not.

Anyone can generate words.

Very few people can create content that earns trust, generates qualified leads, influences decisions, and helps a business grow.

The difference isn’t writing ability. It’s judgment.

Knowing what matters.

Knowing what to challenge.

Knowing what to improve.

Knowing how to turn business goals into marketing that produces real outcomes.

That’s what we’re looking for.

Why We Exist

Empowering Leaders to Strengthen Communities.

Intrigue partners with landscape business owners across North America, the entrepreneurs who form the backbone of our communities and economies, to help them attract better opportunities, build stronger teams, and create lasting impact.

Our work goes beyond marketing. We help business owners clarify their direction, improve how they operate, and build companies they’re proud of.

We’re building the gold-standard in marketing for landscape businesses.

That mission is challenging, meaningful, and requires exceptional people.

The Reality

This isn’t the right opportunity for everyone.

You’ll be trusted with meaningful responsibility. You’ll work directly with business owners.

You’ll often encounter situations where there isn’t a perfect playbook. You’ll be expected to think critically, communicate clearly, and take ownership without waiting for instructions.

You won’t be micromanaged. You’ll be trusted to lead.

If you need constant direction, prefer rigid structure, or want someone else to be responsible for outcomes, you probably won’t enjoy working here.

If you enjoy learning, solving problems, improving systems, and helping people succeed, you’ll likely thrive.

The Opportunity

As a Content Marketing Strategist, you’ll help landscape business owners generate more qualified leads through strategic content marketing and organic growth initiatives.

You’ll work directly with clients to understand their goals, develop content strategies, improve content quality, and ensure our work supports measurable business outcomes.

This is not primarily a writing role.

You’ll spend more time leading conversations, improving content, solving problems, and driving projects forward than creating content from scratch.

Success is measured by the trust you build, the quality of your judgment, and the results you help create.

What You’ll Own

Client Leadership & Experience

You will often serve as the primary point of contact for content-related initiatives and play an important role in shaping the client experience. A big part of your role is helping clients contribute the knowledge, insights, and feedback needed to create effective content that attracts qualified organic traffic and supports business growth. The quality of our work depends on the quality of the conversations we have with clients.

You will

Lead onboarding, planning, lead generation, Own The Search, and website review sessions

Gather the insights required to execute effective content marketing strategies

Help clients understand content priorities, recommendations, and next steps

Facilitate productive conversations that create clarity and alignment

Manage expectations around timelines, deliverables, and priorities

Build trust through preparation, responsiveness, and follow-through

Serve as a reliable point of contact for content-related initiatives

This role is client-facing. Success requires strong communication, preparation, organization, attention to detail, and the ability to consistently follow through on commitments.

Content Quality & Editorial Leadership

You’ll serve as the final quality gate before content is published or delivered to clients. You’ll review, improve, and refine content across websites, blogs, emails, landing pages, and supporting marketing assets.

This includes

Transforming AI-generated drafts into client-ready content

Identifying inaccuracies, weak claims, and generic messaging

Improving clarity, structure, readability, and persuasiveness

Ensuring content aligns with client goals and business objectives

Maintaining brand voice consistency across channels

Applying appropriate editorial standards based on audience and format

Protecting the quality and reputation of our work

Your success will be measured by the quality of the content that leaves your desk.

Content Strategy & Organic Growth

You’ll help clients attract qualified organic traffic and generate leads through strategic content marketing.

You will

Develop content plans aligned with business goals

Identify opportunities to increase lead generation through organic marketing

Translate SEO recommendations into actionable content initiatives

Plan website, blog, email, and supporting content campaigns

Prioritize content based on client goals, search demand, and seasonal opportunities

Help clients focus on the content opportunities most likely to create business results

You won’t simply create content. You’ll help determine what content is worth creating in the first place.

AI-Assisted Content Production

AI is an important part of how we work.

You’ll use AI to improve the quality, consistency, and efficiency of our content production process.

You will

Build and refine prompts

Evaluate AI outputs critically

Improve content through prompt iteration

Identify weak content before publication

Contribute to workflow and prompt improvements

Strong judgment matters more than prompt-writing ability.

Team Collaboration

You’ll work closely with teammates across SEO, design, development, advertising, account management, and project management.

You will

Coordinate content implementation and publishing

Support website development and content deployment

Help maintain momentum across sprints

Communicate proactively with teammates and clients

Contribute ideas that improve quality, efficiency, and client outcomes

Great work happens when talented people collaborate effectively.

What Success Looks Like

First 90 Days

Learn our clients, systems, and standards

Begin managing content workflows independently

Lead client content sessions confidently

Take ownership of content quality from draft through publication

Build trust with clients and teammates through strong follow-through

Within Your First Year

Become a trusted resource for clients

Consistently deliver high-quality content with minimal revisions

Help clients generate more qualified organic traffic and leads

Improve the efficiency and quality of our content systems

Take ownership of outcomes and contribute to the growth of the team

Qualifications

Required

3+ years of experience in content marketing, content strategy, communications, journalism, or a client-facing marketing role

Experience editing and improving content created by others

Strong written and verbal communication skills

Experience managing multiple projects and priorities simultaneously

Experience using AI tools such as ChatGPT, Claude, Gemini, or similar platforms

Confidence leading client conversations and presenting recommendations

Nice to Have

Agency experience

SEO, AEO, GEO experience

Lead generation experience

WordPress experience

Experience with SEMrush, Mailchimp, Canva, GoHighLevel, or similar platforms

Experience improving workflows, systems, or operational processes

Recruitment Process

To help us identify candidates who are genuinely interested in the role, we may ask applicants to complete short written responses as part of the application process.

Intrigue may use technology, including artificial intelligence (AI), to support certain aspects of the recruitment process, including application review and candidate screening. All hiring decisions are ultimately made by members of our team.

This posting is for an existing vacancy.

Accessibility & Inclusion

Intrigue Media Solutions Inc. is an equal opportunity employer committed to fostering an inclusive, accessible, and equitable workplace where all team members and applicants are treated with dignity and respect. We are committed to compliance with the Accessibility for Ontarians with Disabilities Act (AODA), the Ontario Human Rights Code, and the Employment Standards Act (ESA). We will provide accommodations throughout the recruitment, selection, and employment process for applicants and team members with disabilities, in accordance with all applicable legislation. If you require accommodation at any stage of the hiring process or during employment, please contact [email protected] or call 1-877-240-0305. We will work with you to meet your needs and ensure a barrier-free experience.

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If you are ready to start Empowering Leaders to Strengthen Communities, and let’s get to work.

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