Brand & Growth Sales Manager

Location: Mississauga, Ontario, Canada (Hybrid)

Company: Healthy Crunch

Reports To: Founder & CEO, Julie Bednarski

Full-Time | Growth Opportunity

Help Build the Future of Healthy Snacking

Are you a natural relationship builder, strategic thinker, and growth-minded sales professional who loves connecting people, creating opportunities, and driving business growth?

Do you thrive on opening doors, building partnerships, identifying new opportunities, and creating meaningful relationships that drive long-term success?

Healthy Crunch is looking for an ambitious, energetic, and entrepreneurial Brand & Growth Sales Manager to work directly alongside Founder & CEO, Julie Bednarski, helping accelerate our growth across Canada, the United States, and international markets.

This is not a traditional sales role. We are looking for someone who combines exceptional people skills with creativity, strategic thinking, business development expertise, and a passion for helping build an award-winning food brand.

If you're excited about helping scale a rapidly growing company while building meaningful relationships that create lasting impact, we'd love to meet you.

About Healthy Crunch

Healthy Crunch is an award-winning Canadian food company on a mission to create delicious, better-for-you foods that everyone can enjoy. Our products are sold at major retailers across North America and internationally, including Costco, Loblaw, Sobeys, Metro, Walmart, and many other leading retailers.

We are passionate about creating products that are:

• Better-for-you
• Lower in sugar
• Allergen-friendly
• Made with simple ingredients
• Delicious enough for the whole family

As we continue to grow, we are looking for an exceptional growth leader to help expand our reach, build strategic partnerships, and create new opportunities for the Healthy Crunch brand.

What You'll Do

Sales & Business Development

• Identify and pursue new retail, foodservice, distribution, e-commerce, and strategic partnership opportunities.
• Support and grow existing customer relationships across key accounts.
• Assist with retailer presentations, line reviews, category reviews, and sales proposals.
• Generate new leads and proactively open doors with decision-makers.
• Build relationships with buyers, distributors, brokers, retailers, and industry stakeholders.
• Support domestic and international business growth initiatives.
• Drive revenue growth through innovative sales and partnership strategies.

Strategic Partnerships & Brand Growth

• Identify and secure strategic partnerships that expand brand awareness and sales opportunities.
• Develop co-marketing initiatives and cross-promotional partnerships.
• Build relationships with influencers, wellness communities, industry organizations, and strategic partners.
• Identify opportunities for brand collaborations, sponsorships, and community engagement.
• Develop creative partnership concepts that drive mutual value and long-term growth.
• Represent Healthy Crunch at networking events, conferences, and industry functions.

Customer Relationship Management

• Act as a trusted advisor and partner to customers and stakeholders.
• Build meaningful, long-term relationships that create value for all parties.
• Deliver exceptional follow-up and customer service.
• Collaborate with internal teams to ensure successful execution of customer initiatives.
• Maintain strong communication with key stakeholders and partners.

Trade Shows & Industry Events

• Represent Healthy Crunch at trade shows, conferences, buyer meetings, and industry events.
• Deliver compelling product presentations and brand stories.
• Generate leads and cultivate strategic relationships.
• Support event planning, networking opportunities, and business development initiatives.
• Act as a passionate ambassador for the Healthy Crunch brand.

Who You Are

You are

• A natural salesperson who genuinely enjoys connecting with people.
• A relationship builder who thrives on creating meaningful partnerships.
• Entrepreneurial, self-motivated, and highly driven.
• Creative in finding new ways to generate growth opportunities.
• Passionate about health, wellness, food, and consumer brands.
• Comfortable working in a fast-paced and dynamic environment.
• Strategic while remaining highly hands-on.
• Positive, energetic, and highly professional.
• An exceptional communicator and storyteller.
• Confident presenting to executives, buyers, distributors, and industry leaders.

Qualifications Required

• 5+ years of experience in sales, business development, partnerships, account management, or related roles.
• Proven track record of driving sales growth and developing strategic relationships.
• Strong communication, negotiation, and presentation skills.
• Experience building and managing customer relationships.
• Strong organizational, planning, and follow-up skills.
• Ability to work independently and execute quickly.

Preferred

• Experience within food, beverage, health, wellness, natural products, or consumer packaged goods (CPG).
• Existing network of retailer, distributor, broker, foodservice, or industry contacts.
• Experience presenting to category buyers and retail decision-makers.
• Experience with major retailers and strategic accounts.
• Experience using CRM and sales management platforms.
• Familiarity with AI tools such as ChatGPT, Claude, Gemini, Microsoft Copilot, Perplexity, or similar technologies, and an understanding of how AI can be leveraged to improve productivity, research, prospecting, relationship management, and business growth.
• Experience supporting international business development initiatives.

Why Join Healthy Crunch?

You'll Have the Opportunity To

Work directly with Founder & CEO Julie Bednarski

Help shape the future of a rapidly growing, award-winning food company

Build relationships with leading retailers and industry partners

Play a key role in expanding Healthy Crunch across North America and internationally

Attend trade shows, networking events, and industry conferences

Have a direct impact on company strategy, growth, and success

Join a passionate, innovative, and purpose-driven team

Compensation & Growth Opportunity

We are seeking a high-performing individual who is motivated by growth, innovation, and opportunity.

Compensation will include

• Competitive base salary
• Performance-based bonus opportunities
• Career advancement opportunities
• Professional development and networking opportunities
• The opportunity to make a meaningful impact within a growing entrepreneurial company

How to Apply

If you're passionate about sales, strategic partnerships, relationship building, and helping innovative brands succeed, we'd love to hear from you.

Please submit the following

• Resume
• LinkedIn Profile
• Cover Letter outlining why you're interested in joining Healthy Crunch
• Examples of significant sales achievements, partnerships, or business development successes

Please email your application to: ***email_hidden***

Subject Line: Brand Growth, Sales & Partnerships Manager Application

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Healthy Crunch is an equal opportunity employer and welcomes applications from individuals of all backgrounds, experiences, and perspectives.

Come help us build meaningful partnerships, drive growth, and bring better-for-you foods to more people around the world.