Marketing Lead - Individual Insurance

Discover

The Opportunity

Moncton, NB

Insurance

Experienced

Full-time

$75,000 - $85,000 / year

Benefits

Health Insurance

Dental Insurance

Paid Time Off

Flexible Work

Pension plan

Life Insurance

Disability Insurance

Employee Assistance Program

Bonuses & Incentives

Wellness Programs

The Opportunity

In this role, you'll shape how our Individual Insurance lo shows up in the market, making it clear, compelling, and impossible for advisors to ignore.

As a Marketing Lead, you'll work across strategy and execution, turning business priorities into marketing that connects. From defining positioning and go‑to‑market approaches to bringing campaigns and tools to life, you'll translate direction into experiences that drive action.

As part of a dynamic marketing team, you'll bring a naturally curious and creative approach to your work, always looking for ways to communicate value and connect with our audience. In close partnership with Product and Sales, you'll help ensure our market approach reflects real advisor needs and inspires more meaningful client conversations.

What you'll do

Responsibilities

What You'll Do

Lead the development and execution of marketing initiatives for the Individual Insurance line of business, aligned with business goals, distribution priorities, and product positioning

Elevate the presence and positioning of the Individual Insurance business across key channels and industry platforms

Plan and help manage the marketing calendar across key channels, including email and social, ensuring consistent and effective execution

Develop marketing content and sales enablement tools that clearly articulate product value

Monitor market trends, competitor activity, and advisor needs to refine positioning

Ensure consistency across all advisor-facing touchpoints

Oversee and prioritize marketing activities across multiple initiatives, balancing strategic focus with execution

What you'll need

Qualifications

What You'll Need

Post-secondary education in marketing, communications, or a related field (or equivalent experience)

5+ years of experience in marketing roles, ideally in product marketing or B2B environments

Strong foundation in core marketing principles (segmentation, positioning, go-to-market strategy)

Proven ability to turn product knowledge into clear, effective marketing and sales enablement

Strong writing and communication skills in both French and English

Proficiency with Microsoft Office and familiarity with digital marketing tools (CRM, email platforms, CMS)

Experience with project or workflow tools (e.g., Monday.com)

Experience in financial services, insurance, or a regulated industry is considered an asset

We're looking for

Core Skills

Leadership Analytical Communication Project Management Strategy

A little bit about us

Assumption Life

At Assumption Life, we value the development of our employees in diversified and inclusive work teams that foster creative thinking and innovation.

Assumption Life is deeply committed to its community's development

Founded in 1903 in Massachusetts, Assumption Life is the result of a group of people who want to take their destiny into their own hands. Their goal was simple: to ensure the prosperity of Acadian families in New England. Since its inception, Assumption Life has continued to making difference beyond the borders of l'Acadie for all families across Canada. Our Company, which began as a great idea 122 years ago, is now one of the largest mutual life insurance and financial services companies in Canada. Today, this culture of generosity and commitment is demonstrated by our employees. Whether it is helping out at special events, raising funds for charities or, helping people in need, Assumption Life employees are very committed to their community and are always ready to help.

An employer of choice

We ensure competitive salaries, as well as performance-based bonuses, generous benefits and flexibility in our policies and practices to respond to the needs of our employees.

Assumption Life is committed to creating a diverse environment and is proud to be an equal opportunity employer. We extend employment regardless of race, color, ancestry, religion, sex, national or ethnic origin, sexual orientation, age, citizenship, marital status, family status, genetic characteristics, disability, gender identity or gender expression, status of a pardoned person, social condition or political activity. If you have a disability or special need that requires accommodation for an interview, please let us know by emailing [email protected]

Are you interested?

Work With Us

The chance to be part of a dynamic, high-performing team that adheres to the following ethical values: leadership, collaboration, trust and commitment;

Training and development opportunities;

A comprehensive benefits package including a competitive salary, bonus, pension and benefits;

A dynamic location in downtown Moncton;

A paid volunteer day;

Time off to care for family members and pets.