Senior Manager, Finance Marketing Shared Services

About the Role

Gap Inc. is looking for a strategic and analytically driven Senior Manager of Finance to lead financial operations within our Marketing Shared Services function. This highly visible role sits at the intersection of finance, marketing, and technology — owning our Anaplan planning ecosystem, delivering executive-level spend insights, and partnering across brand and media teams to drive smarter marketing investment decisions across the portfolio.

This posting is to fill one vacancy.

What You'll Do

Anaplan tool management

• Own and administer the Anaplan planning platform end-to-end
• Execute monthly data loads and save down completed forecast versions
• Maintain data integrity across all planning cycles
• Serve as primary point of contact for IT troubleshooting and system issue resolution

Monthly financial reconciliation

• Lead monthly reconciliation of marketing spend actuals against budget and prior year
• Identify and investigate variances and root causes
• Ensure financial accuracy across all brands and channels

Executive reporting & insights

• Translate complex financial data into clear executive overviews of marketing spend performance
• Deliver monthly reporting for Gap Inc. senior leadership
• Surface actionable insights and trends across brands Spend optimization & strategic planning

Spend optimization & strategic planning

• Evaluate and recommend opportunities to optimize the marketing spend profile across brands
• Analyze channel mix, timing, and allocation to support enterprise marketing effectiveness goals
• Use financial data to inform decisions around spend strategy

Cross-functional partnership

• Serve as key financial liaison to brand finance teams and marketing and media teams
• Ensure data accuracy and alignment on planning assumptions
• Drive consistent Anaplan tool usage across the organization

Who You Are

• Bachelor's degree in Finance, Accounting, Business, or a related field

• 10+ years of progressive finance experience, including financial planning, analysis, and reporting

• Strong proficiency in Anaplan, including model administration, data loading, and end-user support

• Advanced Excel skills, including complex financial modeling and data reconciliation

• Excellent communication and storytelling skills, with the ability to present financial insights to executive audiences

• Demonstrated ability to manage cross-functional relationships in a matrixed, fast-paced environment

Preferred

• Experience with AI tools such as Claude or similar platforms; ability to leverage AI to build financial dashboards and accelerate analysis

• Background in marketing finance, media spend analysis, or retail industry experience

• Familiarity with shared services finance structures and cross-brand budget management