Director of Performance & Digital

Director of Performance & Digital– Tru Earth

Location: Hybrid – Burlington, Ontario

Type: Permanent, Full-Time

Reports to: VP of Commercial Marketing

Vacancy: New Role

Compensation: $140,000-$185,000/Annual

At Tru Earth, we are a proud B-Corp Certified and ESG-certified organization committed to reducing plastic waste and driving meaningful environmental impact. As a purpose-led company, we combine innovation, environmental impact, and high-performance growth to bring better products to households across North America. Joining Tru Earth means contributing to a cleaner world and working alongside people who care deeply about what they do.

Tru Earth is seeking a Director of Performance & Digital to lead our eCommerce and digital growth strategy and execution across North America.

The Director of Performance & Digital is responsible for driving profitable growth across digital channels, owning full-funnel performance strategy across paid media, owned channels, eCommerce, and data/analytics. This is a highly visible leadership role for someone who can operate both strategically and tactically. This role sits at the intersection of marketing, eCommerce, and revenue leadership, ensuring media investment translates into incremental demand, customer acquisition, and LTV growth.

Value of This Role & Core Responsibilities

Performance Marketing & Demand Generation

• Own and execute end-to-end paid media strategy across Meta, Google, TikTok, Amazon, retail media networks, and CTV
• Optimize campaigns to drive efficient CAC, ROAS, and incremental revenue growth
• Lead full-funnel performance strategy from demand generation through to conversion and retention

Strategic Planning & Investment

• Develop and execute a long-term growth roadmap for DTC and eCommerce across Canada and the U.S.
• Lead the strategy, execution and ongoing optimization of all paid performance marketing channels
• Lead media budgeting and reallocation decisions
• Identify high-return opportunities and drive spending replanning and ROI trade-offs

Digital Channel Growth (DTC + eCommerce)

• Lead performance across: DTC (Shopify), Marketplaces (Amazon, Walmart), Emerging channels (TikTok Shop, affiliates)
• Develop & own the DTC promotional calendar, aligning with brand and commercial priorities
• Drive improvements across conversion rate, AOV, and customer lifetime value
• Champion testing, experimentation, and continuous optimization

Owned Channels & Lifecycle Marketing

• Oversee CRM and lifecycle marketing strategy across email and SMS (Klaviyo)
• Drive retention through: Lifecycle flows (onboarding, replenishment, winback) & Subscription program optimization
• Increase repeat purchase rate and customer lifetime value

Data, Measurement & Performance Management

• Establish robust measurement frameworks, processes and reporting frequency
• Analyze performance across channels and translate data into actionable insights
• Own reporting dashboards tied to revenue, margin, and growth outcomes

Team & Agency Leadership

• Lead Performance & Integrated Marketing into a high-performing, accountable team that turns data, media, and customer insights into scalable, profitable growth, ensuring a strategic consistent approach across all channels
• Manage agency partners (media, creative, affiliate) and drive incremental revenue and efficiency gains by transforming agency partnerships into high-accountability, performance-driven operators aligned to business outcomes
• Set clear KPIs, operating rhythms, and expectations across internal and external teams

Cross-Functional Leadership

Partner with:

• Brand & Creative teams to align performance insights with creative strategy
• Sales & Retail to integrate retail media and shopper marketing
• Finance to drive spend efficiency and margin performance
• ESG & Fundraising to align sustainability messaging within marketing initiatives

Education & Experience

• Bachelor’s Degree in one of Marketing, Business Administration / Commerce, Economics
• 8–12+ years in performance marketing / digital growth
• Experience in CPG, DTC, or eCommerce-led businesses
• Proven track record managing $5M+ media budgets
• Deep platform expertise: Meta, Google, Amazon, TikTok
• Strong understanding of Attribution, incrementality, MMM & CRM platforms (e.g., Klaviyo)
• Experience leading cross-functional teams and agencies

What We’re Looking For

• Commercially minded with a strong understanding of P&L impact—not just media metrics
• Highly data-driven with a bias for action
• Ownership mindset with strong accountability for outcomes
• Proactive problem-solver who anticipates risks and addresses them early
• Thrives in a fast-paced, ambiguous environment and drives clarity and execution
• Resilient, adaptable, and focused on delivering results

What We Offer

• $140,000-$185,000/Annual Salary
• Short Term Incentive Plan
• Extended health care, including dental and vision care
• Life insurance and Disability insurance
• 4 weeks paid vacation time
• Company events throughout the year

Tru Earth is an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are continuously working to ensure our policies and practices respect and support varying experiences and needs. We believe Diversity is a fact, Inclusion & Equity is a choice, Belonging is an outcome.

If you require accommodation during the recruitment process, please contact us at [email protected].

We thank all applications for their interest; however, only those shortlisted will be contacted.

Tru Earth does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Tru Earth property and therefore, Tru Earth will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Tru Earth's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Tru Earth must be in place and current.

Tru Earth uses artificial intelligence (AI) technologies to support certain aspects of the recruitment process, such as initial application screening. These tools are designed to improve the efficiency, consistency, and fairness of candidate evaluations. All other assessments and final hiring decisions are conducted with human involvement.

Pay: $140,000.00-$185,000.00 per year

Benefits:

• Company events
• Dental care
• Disability insurance
• Extended health care
• Flexible schedule
• Life insurance
• On-site parking
• Paid time off
• Store discount
• Vision care
• Work from home

Work Location: Hybrid remote in Burlington, ON L7L 5R6